Before you dive in:
This webinar breaks down how we run UGC at scale (10M+ views/month), but if you want to actually build this system yourself, I’m taking it one step further.
Starting February 9, I’m hosting a free 10-day UGC Bootcamp where we’ll build a fully functioning in-house UGC program together.
What we’ll cover:
Creator sourcing, approvals, and onboarding
Briefing creators + approving videos
Launching and optimizing live content
Turning everything into a repeatable system
You’ll get:
Live office hours with me twice a week
Async Looms + clear homework each step
Slack access to ask questions in real time
Accountability from others building alongside you
The bootcamp is hosted in the Trackr Slack and open to the Trackr community.
I’m opening free access to the first 40 people so I can keep it hands-on.
👉 Join Trackr at ugctrackr.com, join Slack, and DM me once you’re in.
Tech UGC became the dominant distribution model for consumer apps in 2025.
It’s cheap, relatively easy to kickstart, and a great way to test hundreds of video concepts, top-of-funnel messaging, and acquire new users at scale.
The playbook is simple: find a few creators, brief them, replicate top performing videos. Easy, right?
Here’s what no one talks about:
The operational mess that happens behind this simple funnel: hundreds of DMs, thousands of videos to track, community building, task management, approvals, timelines, the list goes on.
Luckily, we spent an entire year operationalizing our flow at Playkit and now I'm sharing exactly how we pump out 8k videos/month & 10M+ views/week with 150+ creators.
Now, I'm going over how we do this live. In this webinar, you’ll learn:
- how we structure UGC campaigns
- how we use tasks and tooling to keep output high
- leaderboards, incentives, and accountability that actually work
- how we review and iterate on hundreds of videos a day
If you’re running (or about to run) a serious UGC program and want to scale without chaos, burnout, or hiring a massive team, this session will show you exactly how we do it at Playkit.
