The Operating System for Tech UGC
Teams on Trackr produce more content, at higher quality, with fewer people. One system for briefs, video approvals, payouts, and performance tracking.
Powering Tech UGC for:
The problem
Lagging performance indicators
You don't know which creators are posting, which videos are converting, or which campaigns are stalling.
Messy ops
Briefs in one doc, payment tracking in another, video review in DMs. Your UGC campaign lives across 5 tabs.
Manual payouts
Calculating performance-based pay for 20+ creators every month is a part-time job.
The solution
Your entire tech UGC operation, in one place.
Built by the team behind 200+ creators and 950M+ views at Playkit
Creator portal
Creators log in to see briefs, submit videos, and track their own metrics. Less back-and-forth for your team.
Automated payouts
Performance-based pay calculated automatically. One-click payouts with 1099s and compliance built in.
Creator leaderboards
Performance-based ranking. Gold, Silver, and Bronze tiers update automatically and tie directly to pay.
Real-time tracking
See views, likes, and engagement live across TikTok, Instagram, Facebook, and YouTube.
Performance tracking
Know what's working
Trackr syncs views, engagement, and creator performance across every platform in real time.
Creator operations
Keep creators on track
Custom campaign setup
Add creators, link their TikTok, Instagram, Youtube or Facebook accounts, assign briefs, and set posting targets.
Video review manager
Creators submit videos directly in Trackr. Your team reviews, leaves feedback, and approves in one place.
In beta
Pay creators in one click
Set your own pay structure or use Trackr's recommended rates by tier. No fees ever. Not from creators, not from you.
Viral video notifications
Know the moment a video breaks out. Catch your winners early and act while it's hot.
Automatic reminders
Creators receive an email when they miss uploads or posts.
Creator performance
Turn every creator into your best creator
The Creator Portal shows creators how they rank, lets them study top-performing content, and track their own progress. Competition and improvement happen without management.
Tasks and deadlines
Creators see exactly what's due and when. Review feedback, post videos, respond to comments. No more chasing over DMs.
Public overview links
Share a live link with top-performing posts, campaign details, and inspiration. Creators study what's working and match it.
Creator performance profile
Creators see their tier, total stats, and posting progress across every campaign. They know where they stand without asking you.
Resources
The playbook behind 1B+ views and 10M+ downloads
You're not starting from scratch. Every Trackr account comes with the templates, guides, and frameworks Playkit uses to run 150+ creators.
Creator contract templates
Strategy handbooks
Creator management playbooks
Campaign brief templates
Pay structure frameworks
UGC strategy guides
Storage integrations
Storage integrations
Pricing
Plans that scale with your program
Track across TikTok, Instagram, Facebook, and YouTube on every plan.
FAQ
In case you missed anything
We're here to answer all your questions.
What is Trackr?
Does Trackr work with TikTok, Instagram, Facebook, and YouTube?
Can I switch plans as my creator program grows?
Is my creator data secure?