Our company

Welcome to Playable

Playable is the gamification platform for marketers. We transform engagement into action, data into insight, and brand moments into measurable impact,  with interactive marketing experiences that captivate and convert.

Our flexible Saas platform allows marketers to create, tailor and deploy marketing gamification campaigns at scale to deliver results at every touchpoint.

Powering the playable marketing of 650+ brands globally, 15 games are played every second from our platform.

Founded in 2017 in Denmark, our expert teams in Aarhus, Copenhagen, Helsinki, and London inspire marketing where play means business, every day.

How we changed the game

Playable was established in Denmark in 2017, as Leadfamly. Recognizing the challenges faced by businesses in adapting to evolving consumer behaviors – and struggling to connect with their target audiences, we harnessed the power of play and the concept of marketing gamification technology. 

Enter the Playable platform; an accessible, self-serve gamification platform, enabling companies to engage meaningfully with their audiences

Today, we’re dedicated to helping ambitious marketers integrate playable marketing into their strategies.

  • 20171st game launched from our platform
  • 2018100 customers in the first full year
  • 2018 – First venture capital investment
  • 2018 – London operations opened
  • 20192 game plays every second from our platform
  • 2019 – Finland operations opened
  • 202030th game type launched
  • 20211 million game plays achieved in 1 day
  • 2022600 customers – check!
  • 2022100,000 game campaigns created from our platform
  • 2022 – Leadfamly rebrands as Playable
  • 202315 game plays every second from the Playable platform
  • 2024 – Reached 10m EUR annual recurring revenue (ARR)
  • 2025Over 2 billion game plays reached on Playable platform
  • 2025 – Recognised as a G2 leader in Gamification 

Our PLAY behaviours

Pioneering Spirit.

Leaning in.

Accountability.

You matter.

Interested in joining us?