Inspire + Educate >> Purchase
We don’t just introduce new plants—we specialize in guiding innovative plant genetics from concept to commercial success. Our role goes beyond breeding and introductions—we create demand, support our partners, and help plants earn their place on retail benches and in home gardens across the country.
Our game-changing plant brands are backed with a robust investment in Public Relations, Content Marketing, Paid Media Strategies, and Merchandising.
Each year, we collaborate with leading partners across the Home & Garden industry to reach the broadest possible audience. Our goal is simple: ensure your investment in growing and retailing is supported by informed, motivated customers actively seeking these plants.
Our comprehensive process helps increase profits across the industry. Whether you are a grower, a breeder, a retailer or a landscape architect, we’re here for you, and we want you to succeed.
Our Team Loves to Talk Plants!
Throughout the year, we connect with consumers via:
- Daily content distribution through social media posts and eblasts to a large email audience.
- Garden design articles and how-to projects, photography, videos and garden plans that directly relate to in-store product.
- Sponsored influencer content and digital ad buys to extend reach to new audiences.
- Plus, 9+ Full Page Ads in Southern Living® annually. uys to extend reach to new audiences.
Print & Digital Advertising
Partnering with Southern Living®, owned by Meredith, offers exceptional opportunities to reach national audiences including the readers of not only Southern Living, but also, Better Homes & Gardens, Real Simple and Martha Stewart Living. In the West, the Sunset Plant Collection is built on more than 125 years of credibility. A substantial annual media budget includes full page ads in Southern Living along with digital ads reaching consumers online as they research plants or plan their landscape projects.
