Why Join the Pet
Sustainability Coalition?
Pet businesses face increasing pressures around packaging waste, ingredient sourcing, regulatory change, and supply chain volatility. PSC helps companies reduce impact, strengthen resilience, and demonstrate credible progress through individualized support and industry collaboration.
85% of consumers report experiencing the disruptive effects of climate change first-hand*
78% of consumers say sustainability considerations are important when choosing to buy a product.
Sustainably marketed brands have grown at double the speed
(10% vs 5% annually)
Ways to Get Involved
PSC Accreditation
The pet industry’s only third-party verified sustainability accreditation.
Free Toolkit
Explore tools, resources, and information designed to support your sustainability program.
Events
PSC hosts events that bring together passionate professionals from across the pet industry.
Membership
The only sustainability-focused membership organization uniting the pet industry.
News
Keep up on the latest sustainability trends and track advancements.
Free Webinars
PSC provides webinars to help professionals drive meaningful change.
Satisfied Members
Testimonials
I’ve been passionate about the environment my entire life.
It’s time to apply my passion and 23 years of experience in the pet business toward facilitating sustainable progress in the pet industry and protecting the resources our children, grandchildren and great grandchildren deserve.
Chris Bentley
VP of Sales & Sustainability, I and Love and You
As one of the first Founding Members of the Pet Sustainability Coalition…
…The KONG Company understands that positive sustainable change requires business leaders from within the industry investing to make this vision a reality. Our iconic KONG rubber toy has been made in the USA from sustainable natural rubber for more than 36 years now. We’re proud, that as a company, we are committed to the overall well-being of our customers, our employees, their pets and the environment in which we all live and work.
KD Frueh
President, KONG Company
Sustainability drives a business’ profitability but more often than not organizations are scared to embrace what they see as a complex undertaking.
We are very excited to be part of a coalition that will help educate organizations in the pet industry and bring them all the resources they need to create and implement a sustainability program.
Toby Russell
CEO, Natural Capitalism Solutions
Several years ago the employees of our company created and endorsed the phrase “Devoted to Pets, People & the Planet” as our motto.
The care and protection of our planet is essential if we want our children and our pets to enjoy this beautiful world in the future. We support The Pet Industry Sustainability Coalition for bringing together other companies that uphold the same goals we embrace and for charting a roadmap of working together toward sustainability.
Tony de Vos
CEO, Cardinal Laboratories, Inc.
As the Outdoor Industry Association Sustainability Working Group continues to advocate for convergence around tools…
…we are looking forward to providing the pet products industry with guidance around how it might utilize the Higg Index framework to benchmark and measure the sustainability of its products, brands, and manufacturing facilities. We look forward to collaborating with the Pet Industry Sustainability Coalition on this effort.
Beth Jensen
Director of Sustainability, Outdoor Industry Association
Planet Dog is thrilled to be a Founding Member of the Pet Industry Sustainability Coalition.
Planet Dog has been thinking globally and acting doggedly since 1997, and we remain committed to the notion that our values bring us our value. We embrace the efforts of the Coalition to extend these values and commitment to the entire pet industry. We look forward to a productive and successful collaboration with other leaders in the industry to put Sustainability at the forefront of the pet industry, which will strengthen the industry as a whole while protecting our most valuable resource, our planet.
Stephanie Volo
Chief Retail Officer & Partner, Planet Dog
Pet Sustainability News
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Zealandia Pet Food Launches in the U.S. with Sustainable Proteins from New Zealand
March 2026 – Zealandia Pet Food, a premium pet nutrition brand and member of the Pet Sustainability Coalition (PSC), has officially launched in the United States, introducing a range of proteins sourced from licensed New Zealand wildlife and agricultural management programs that support both pet health and environmental restoration. The Zealandia U.S. product line features … Read more
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How Natoo Turned Company-Level Sustainability into Certified Product-Level Claims
Overview: As sustainability expectations within the pet industry increased, Natoo faced a critical challenge: company-level commitments were no longer enough. Retailers and consumers wanted product-level proof supported by credible third-party verification. To meet this demand, Natoo pursued a unified framework to measure product carbon footprints, secure ClimatePartner certification, redesign packaging for recyclability, and offset plastic … Read more
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A Closer Look at Lower-Impact Pet Treats
Pet treats might feel like small indulgences… a reward here, a tail wag there. But they can also carry environmental implications. In fact, the US Pet Treat Market size is expected to grow to 17.89 billion USD by 2030. As pet parents ask more questions about sourcing and impact and the industry explores more sustainable ways … Read more
Get in Touch
Mailing Address
1630 30th Street
Suite A #428
Boulder, CO, 80301