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Beauty is bullish on playing the long game.
And the CeraVe PR stunt that got over 4.6K+ likes on our page this week
Jan 11
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PEOPLE BRANDS AND THINGS
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A WNBA romance is coming soon.
Introducing PEOPLE BRANDS AND SPORTS - our first column where brands and sports meet.
Jan 4
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PEOPLE BRANDS AND THINGS
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Two founders on the future of brand trips in 2026
"Community-first" strategies and brand collaborations
Dec 21, 2025
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The next wave of celebrity empires will be creative agencies.
Aug 24, 2025
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Pinterest predicts how brands will use their platform over the next year
Jun 19, 2025
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PEOPLE BRANDS AND THINGS
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The genius of Rhode? All their branded 'things' that aren't even up for sale.
Jul 13, 2025
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CROWN AFFAIR'S CREATIVE DIRECTOR TELLS ALL〰️
Aug 7, 2024
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PEOPLE BRANDS AND THINGS
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The art of choosing the right talent, according to 3 top brands
Sep 14, 2025
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PEOPLE BRANDS AND THINGS
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'Fan building' via IYKYK finstas and members-only digital spaces
Oct 5, 2025
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#TrippinWithTarte isn’t just a brand trip - it's reality TV in the making.
+ all the NYC brownstone takeovers this year
Dec 14, 2025
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OOH isn’t just for mass awareness-building - it’s an IRL experience created for real fans.
And a HUGE sweepstakes from OUTFRONT
Dec 7, 2025
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The 2025 Thanksgiving and BFCM week marketing plays to remember
One of the busiest weeks of the year
Nov 30, 2025
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The most successful world building is rooted in a singular Color.
A24's hold on Orange is proof enough
Nov 23, 2025
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PEOPLE BRANDS AND THINGS
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We just launched our first-ever (physical) product: PBTrading Cards
In collaboration with 29 of your favorite brands
Nov 18, 2025
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PEOPLE BRANDS AND THINGS
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If you're launching a brand, your résumé might be your best promo strategy
"Veterans of X brand just launched X brand"
Nov 2, 2025
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How European Wax Center pulled off their SKIMS reactive marketing stunt
An interview with their VP of Marketing
Oct 19, 2025
15
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This brand's Snapchat launch may signal the ending of the "clean girl" era
+ Willa Bennett and UTA's Shaina Zafar on PBT
Oct 12, 2025
12
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'Fan building' via IYKYK finstas and members-only digital spaces
And the rise of full building takeovers in NYC
Oct 5, 2025
21
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PEOPLE BRANDS AND THINGS
Where consumerism, culture, and creativity meet.
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