Rich recipes
Optimism is a working tool. We focus on the strengths, see the possibilities, and push your brand toward what it can become.
MEET PNLP
About
Body care products enriched with donkey milk and selected botanical ingredients, inspired by the wisdom of Greek nature, designed to deliver hydration, protection, and pure freshness every day.
Velvety body care, with the wisdom of Greek nature
PeneloΠe seals the soothing moisturising and nourishing benefits of donkey milk along with other fine ingredients like olive oil, panthenol, aloe vera, vitamin E.
A body care line that keeps the promise for intensive moisturisation, deep skin protection, healing & regeneration, antioxidant action, soothing & caring sense.
Our philosophy
Trustworthy clean recipes with more than 97% natural content. Rich is scientifically proven ingredients and reliable, PeneloPe keeps the promise for deep skin care.
She offers all your body needs: shower gels and soaps for gentle cleansing and smoothness. Body lotions and creams for deep long lasting moisturisation without any greasiness. Products that protect the skin of the whole family from 2 years old. An imaginative character combining the velvet touch of donkey milk with the freshness of Greek countryside; she invites you to a pleasant journey across senses.
PeneloPe cares for you, believing that beauty radiates from within but also cares for fair practices.
Our Values
Ecodesign is an integral part of our product development. We keep track of our product life cycle from cradle to grave. That includes sourcing of raw materials, manufacturing, logistics, product use, up to waste treatment. We employ Life Cycle Assessment to assess our environmental footprint and take measures to minimize it.
We strive for sustainable innovation.
We collaborate with national and international innovation companies, research Institutions like the National Hellenic Research Foundation and quality certifying bodies, for developing and optimizing equipment and processes.
Company
Cleanway is a Greek personal care and home care manufacturer, founded in 1987. Its core mission is to deliver high-quality products that combine performance with outstanding value.
The company offers a comprehensive portfolio covering personal care products (face, hair, body, sun protection, baby care) and home care products (general cleaning, laundry, kitchen, glass, disinfectants). It also offers homecare and cleaning products for professional/industrial use
Beyond its own brands, Cleanway is a trusted partner of leading Greek and International retail chains (Carrefour, Ahold Delhaize, Sklavenitis, AB Vassilopoulos, Bazaar, Market In, Metro, OK Markets) to produce private label (PL) products. Its portfolio exceeds 1000 product codes.
In 2024, Cleanway had a presence in 12 countries across Europe, Americas, Asia and Africa. Strategic pillars of international growth include participation in global trade fairs, such as COSMOPROF Bologna, as well as active membership in chambers of commerce and business delegations.