Optimisation Max.

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The SERPs are a more competitive battleground than ever before and brands across all industries are realising that top rankings are not always enough to deliver leads or sales. To combat this challenge, we worked with our partner Candyspace – experts in UX and CRO – to develop a data-driven approach that optimises the full search journey, from keyword query all the way to onsite goal. This combination of SEO and CRO becomes your superpower, enabling you to grow your revenue while maximising ROI – and we call it Optimisation Max.

Are your conversions too low?

Generating high organic traffic is futile if it doesn’t lead to conversions, making it crucial to employ a blend of targeted SEO and user-focussed CRO through the Optimisation Max process, which prioritises conversion-driven SEO to elevate organic rankings and maximise return on investment.

Are your costs too high?

Investing in organic search can be tempting yet challenging in measuring ROI, but through our data-driven focus on conversion rates, we can incrementally enhance quality traffic and optimise content to boost revenue and meet your business KPIs.

Is your data utilised fully?

Businesses often lose revenue due to ineffective data interpretation, but we can help maximise ROI from analytics tools by leveraging data-driven insights throughout the customer journey, from search intent analysis to advanced A/B testing, ensuring rapid results without accumulating technical debt.

What does a combined SEO/CRO approach look like?

Comprehensive website audits.

Not just focussing on SEO factors such as backlink profile, keyword optimisation and site structure, but also on conversion factors like calls-to-action, site speed and user journey.

Keyword-driven content strategy.

Using SEO data to create content that not only drives traffic but is also optimised for conversions, with effective CTAs and user engagement tactics.

On-page optimisation.

Including both SEO elements (like meta tags, headers and keyword optimisation) and CRO elements (like split-testing different CTAs, optimising forms and improving page load times).

Technical SEO and user experience.

Ensuring that the website is not only technically sound for search engines but also offers an optimal experience for users, ensuring they stay and convert.

Link building and trust optimisation.

Building backlinks to improve SEO, while also focussing on trust signals that can improve conversion rates such as reviews, testimonials and trust badges.

Data analytics and reporting.

Providing reports that show not only SEO metrics such as rankings, traffic and backlinks but also CRO metrics like conversion rates, A/B test results and user behaviour insights.

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Why Optimisation Max?

The term ‘optimisation’ is prevalent in performance marketing, aimed at enhancing the effectiveness, efficiency and ROI of digital efforts. SEO (Search Engine Optimisation) seeks to increase visibility and drive organic traffic, while CRO (Conversion Rate Optimisation) focusses on converting that traffic into desired actions. These processes, often managed by separate teams, work at opposite ends of the user journey.

Optimisation Max evaluates the entire organic search journey to streamline digital objectives and increase revenue. By leveraging comprehensive data, we align SEO insights with CRO efforts, ensuring your content is both discoverable and primed for conversion. Prioritising user experience, we create websites that are technically sound and user-friendly, building trust and fostering higher conversion rates for improved rankings.

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Are you ready for business growth?

If you’re looking for sustainable, long-term growth that increases revenue and customer satisfaction, Optimisation Max is the solution for you. Use the combined power of SEO and CRO to work smarter, not harder.

Get in touch with our team today to discuss how we can help you hit your growth targets through savvy organic marketing.

Our work.

Alex Tyers

Senior SEO Account Manager

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Alexandre Hoffmann

Managing Partner & Growth Director

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Cecilia de la Viesca

Managing Director, New Business & Marketing

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Edward Currie

Senior SEO Account Manager

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Robyn de Wet

SEO Account Manager

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Suzannah Simpson

Head of Organic Search

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