Category Archives: Uncategorized

The University of Maryland’s Center for Political Communication & Civic Leadership is pleased to release its report on the campaign ads from the 2016 presidential campaign. A Report on Presidential Advertising and the 2016 General Election: A Referendum on Character analyzes … Continue reading →

In the final weeks of the 2016 election campaign, the University of Maryland’s Political Advertising Resource Center will post new analyses of some of the most compelling political commercials running on televisions across the country. First up: analyses of two … Continue reading →

PARC analysts continue to examine ads from campaigns across the country. With the 2014 midterm elections approaching fast, PARC now includes new analyses of political spots sponsored by the National Republican Congressional Committee for a campaign in AZ-1 and another … Continue reading →

New PARC analyses from the dynamic gubernatorial race in Texas the focuses on a Wendy Davis spot and from Texans for Greg Abbott. Another analysis addresses an ad from a hotly contested congressional race in California featuring Carl DeMaio (left). Another analysis … Continue reading →

New PARC analyses of the ads from the 2014 midterm elections are now available. Two analyses from the highly competitive Senate race in Kentucky include discussions of an ad from Alison Lundergan Grimes highlighting her abilities as a skeet shooter … Continue reading →

Election Day 2014 is just around the corner and PARC analysts are analyzing and discussing ads from campaigns across the country. Now posted are new analysis of an ad from the U.S. Senate campaign in Colorado, an analysis of an ad … Continue reading →

As the 2012 presidential election comes to a close, PARC analysts continue to analyze and discuss ads from the campaign. Now posted are analyses of two recent spots from the Obama campaign on education and Governor Romney’s record as a … Continue reading →

Welcome to the new Web site for the Political Advertising Resource Center, a project of the Center for Political Communication & Civic Leadership at the University of Maryland. PARC is a nonpartisan informational Web site that analyzes the television advertisements … Continue reading →