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In this edition of the Brief, we debunk the stereotypes and use real-world packaging campaigns to evaluate the dos and don’ts of marketing to this generation of shoppers, from social responsibility claims to designing for social media.
What does the global regulatory landscape look like right now when it comes to extended producer responsibility (EPR)?
In this edition of the Brief, we take a closer look at what parts of packaging design can impact neurodivergent shoppers, including material feel, sounds, visual clutter and how these qualities might be adapted to make packaging more inclusive.