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About PACE: The PEO Community for Growth

From day one, PACE has existed to connect people who care deeply about helping professional employer organizations grow, succeed, collaborate, and lead with integrity.
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Many PEOs Overpay For Associations That Don’t Deliver Value

Our Mission

To strengthen the PEO industry through connection, authentic relationships, and unwavering support, so no one stands alone.

Our Vision

To be the trusted home base for the PEO community—a place where all members belong, grow, thrive, and help lift each other.

Our Core Values

These are the values that guide our PEO community, ensuring every interaction fosters growth, integrity, and collaboration for 200+ leaders, managers, and brokers.

Faith & Freedom

We love God and country. We lead with integrity, gratitude, and conviction.

Community First

We grow by lifting each other. Collaboration is our foundation.

Bold with Respect

We act with courage, speak honestly, and listen with empathy.

Conviction & Openness

We stand firm in our principles and embrace diverse perspectives.

A True Home

All PEOs—regardless of size—deserve visibility, support, and a seat at the table.

All In

We’re lifelong builders of this industry. We’re here to stay.

Keep It Real

No fluff. Just transparency, action, and results.

How PACE Got Started

PACE began as a bold idea: What if there was a space where PEO leaders could collaborate instead of compete, where the size of your company didn’t define your value, and where you didn’t have to prove your worth—just show up ready to grow?

Over the years, PACE has become that space. A trusted hub where PEOs, brokerages, and industry leaders come together to navigate change, share knowledge, and champion each other’s success.

We’ve grown 250% in two years—but we’ve never lost sight of who we’re here for: people who believe in the power of connection over competition.

We’re friends
before competitors.

That’s not just a tagline — it’s how we operate.

Leadership

PACE is led by a dedicated group of PEO professionals and industry advocates who believe in transparency, accountability, and service over ego.
George Gersema

George Gersema

Conference Chairman

Kim Egginton

Kim Egginton

CEO

Bobby Sarver

Bobby Sarver

CEO
HR Delivered

President

Corey Hookstra

Corey Hookstra

President
Corporate Strategy, ESI

Vice President

Ray O’Leary

Ray O’Leary

Secretary-Treasurer

Hon. Bill Sarpalius

Hon. Bill Sarpalius

President & CEO
Advantage Associates

Lobbyist

LJ Roberts

LJ Roberts

Division President
LL Roberts Group

Director

Michelle Wightman

Michelle Wightman

CEO
CSL Solutions

Director

Jim Grimm

Jim Grimm

PEO Professional

Director

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What’s Next for PACE, the National PEO Association for Small and Midsize PEOs

We believe the future of the PEO industry belongs to those who lead with clarity, community, and courage. That’s why PACE is focused on:

Supporting members with forward-facing tech, AI, and compliance tools

Creating safe spaces for honest conversations

Building a diverse, inclusive network of voices

Hosting the most relational and strategic conference in the industry

Frequently Asked Questions

What is PACE?

PACE is a national and global PEO community and membership association for professional employer organizations of all sizes. We connect executives, managers, brokers, and partners through support, events, and shared knowledge.

Who can join PACE?

Membership is open to all professional employer organizations, ASOs, brokerages, and industry leaders who want to collaborate, learn, and grow together.

How is PACE different from other PEO associations?

We prioritize connection over competition. At PACE, your voice matters, your size doesn’t, and your success is shared.

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