OUR WORK MAKES PEOPLE MONEY

Sagebrush didn’t need a new logo, they needed a new story.

After sitting dormant for several years it was re-launched to the public in 2021. The golf was an 11 out of 10, but the tee sheet wasn’t — rounds were few and far between (sometimes none) and rooms sat empty too often. New leadership stepped in at the end of 2023 and backed a different marketing approach: treat Sagebrush like a true destination brand, not a best-kept secret.

After 24 months, the results speak for themselves.

Chambers Bay didn’t need hype, it needed a system.

Chambers Bay is a heavyweight: a U.S. Open venue, Top 100 lists, true links golf, and views that don’t feel real. The product was already world-class. The problem was the story behind it.

Marketing was stuck in no-man’s land—part championship pedigree, part local muni, part “bucket list”… sometimes all at once. When the message is unclear and shape-shifts, demand leaks out of the funnel.

So we did the only thing that works: we clarified the brand, unified every channel, rebuilt the website around booking behavior, and deployed a year-round system that protects premium value without diluting what makes Chambers iconic.

After the 2024–2025 season, the results speak for themselves.

Despite having one of the most dramatic and challenging layouts in BC, the demand wasn’t there. Shadow Mountain was stuck in neutral, for three straight years rounds were flatlined below 12,000. We overhauled their presence — from brand storytelling to digital campaigns and website. Instead of blending into the noise, the course was positioned as a must play destination…

For the first time since inception, Shadow Mountain was getting the recognition they deserved.

In two seasons, Kokanee broke through a ceiling it had been stuck under for over a decade. Room nights surged, revenue accelerated, and demand finally caught up to the quality of the experience — without expanding the property or adding inventory. In 24 months Par Six put heads in beds and sold out 5 of 6 events in 2025. 2026 is starting off with a bang selling out 9 of 9 golf schools and 3 of 6 events before the end of January.

Kokanee didn’t need more events. They needed an events machine.

For years, events were treated like calendar filler: they were treated like calendar fillers, not must-attend experiences, they leaned too hard on legacy groups (reliable, not scalable), demand showed up last minute, which makes pricing, packaging, and operations a mess. So we rebuilt the system—clear offers, landing pages that convert, email that closes, and real urgency.

The result: Kokanee stopped “running events” and started selling out inventory.