We are excited to return to the Loews Chicago Hotel. Reserve your spot at the elegant Loews just a few blocks off of Michigan Avenue. Rooms sell out early. Click below to reserve your room now, or call 877-868-8232.
The annual summit for media & audience pros
Valid Jan – Mar 2026
Early Bird Rate $795 Valid for B2B, consumer media and association registrants.
Register Valid through Apr 2026
Partner Rate $2,500 Valid for all industry and technology partners/consultants.
Register Valid Apr 2026
Regular Rate $985 Valid for B2B, consumer media and association registrants.
Group Rate: Buy 4 tickets, get the 5th for free. Group discount does not apply to Partner Rate.
Speaker Spotlights
OX9 Agenda
We’re curating an exciting mix of thought leaders, strategy sessions, panels, roundtables, and more to bring you the latest in industry trends and success stories. View more details here.
| 11am – 4:30pm | OX9 Bootcamp (separate registration required) | |
| 6pm – 9pm | OX9 welcome reception & registration at Flight Club Chicago |
| 8am – 8:30am | Breakfast & Registration at Loews Chicago Hotel | |
| 8:30am – 9am | Welcome & Keynote – James Capo, CEO, Omeda | |
| 9am – 9:20am | The Next Era of Advertiser Demand, How We Got Here and What AI Changes Next – Rebecca Kitchens, former President at Informa Tech Target, Industry Advisor | |
| 9:20am – 9:30am | Case Study: But What if They Didn’t? Exploring the Alternative Side of the Voyage – Matt Downing, Vice President of Audience Development, EndeavorB2B | |
| 9:30am – 9:55am | The Future of Events Is Personal: Using Data to Power 1:1 Connections – Rhiannon James, Group President, Pharma, Healthcare, Technology & Wellness, Questex; Narisa Wild, Chief Digital Officer, Clarion | |
| 9:55am – 10:05am | Sponsor Presentation | |
| 10:05am – 10:25am | Morning Break | |
| 10:25am – 10:50am | Pricing, Paywalls, and Access: The Formula for High-Value Subscription Revenue – Jason Wesalo, Chief Digital Officer, Arc Network; Kurt Hawks, Chief Digital & Revenue Officer, BridgeTower Media; Jason Brown, Chief Digital Officer, Access Intelligence | |
| 10:50am – 11am | Case Study: Proving Advertiser Value in a World of Declining Site Traffic: How Bobit Built an AI Answer Engine for Advertisers – Zainub Sareea, Vice President of Product, Bobit Business Media | |
| 11am – 11:10am | Case Study: Smarter Data, Stronger Engagement: How Ogden Uses Surveys and Commerce Data to Build More Effective Audience Segments – Megan Yaussi, Digital Marketing & Database Manager, Ogden Publications | |
| 11:10am – 11:20am | Case Study: Topic Intelligence: How Annex Uses AI Content Tagging to Create New Revenue Products – Stacy Bradshaw, Vice President, Data & Technology, Annex Business Media | |
| 11:20am – 11:30am | Sponsor Presentation | |
| 11:30am – 1pm | Lunch | |
| 1:00pm – 1:05pm | Welcome Back | |
| 1:05pm – 1:30pm | Audience Growth: Rethinking the Traditional Playbook – Chrissie Lamond, Vice President of Product, Inc. and Fast Company | |
| 1:30pm – 1:40pm | Case Study: Preparing Publishers Weekly for Its Digital-First Era: From Fragmented Lists to a Unified Audience – Michael Morris, Director of Digital Operations, Publishers Weekly | |
| 1:40pm – 1:50pm | Case Study: Proving Audience Value: How Northstar Built a Measurement Model That Wins Business – Roberta Muller, Senior Vice President Product Development, Northstar Travel Media | |
| 1:50pm – 2:10pm | Market Spotlight: Prescott Shibles, Chief Executive Officer, Farm Journal; Jacob Donnelly, Founder, A Media Operator | |
| 2:10pm – 2:20pm | Sponsor Presentation | |
| 2:20pm – 2:50pm | Afternoon Break | |
| 2:50pm – 3:45pm | Omeda Product Year in Review + What’s Next – Tyler McDaniel, Vice President of Product Management, Omeda; Alyssa Sands, Director of Product Management, Omeda | |
| 3:45pm – 4:15pm | Ask Me Anything: Case Study Roundtables | |
| 4:15pm – 5:30pm | Evening Break | |
| 5:30pm – 5:45pm | Buses Load & Depart for Wrigley Field | |
| 6:15pm – 10pm | Evening Party & OX9 Awards Presentation at Wrigley Field (1060 W Addison Street) |
| 8am – 9am | Breakfast at Loews Chicago Hotel | |
| 9am – 9:10am | Welcome Back – James Capo, CEO, Omeda | |
| 9:10am – 9:30am | Smart Data, Safe Operators: AI’s Impact on Privacy & Governance – Bettina Lippisch, Vice President, Privacy, AI & Data Governance, Omeda | |
| 9:30am – 10:15am | Omeda Product Deep Dives: Journey Orchestration Preview | Agentic Audience Building | Subscription & Product Management | |
| 10:15am – 10:35am | Break | |
| 10:35am – 11:35am | Ask Me Anything: Product Expert Roundtables | |
| 11:35-Noon | OX9 Wraps Up |
Past Attendees Include:
More than any other event, Omeda has found a way to match high level strategy sessions with actionable insights.
OX has proven to be a very fun and informative event. I’m excited to be a part of this innovative and forward-thinking community.
I always describe Omeda as our partner, not our platform. The OX events exemplify this.
A lot of events talk in platitudes, but at the Omeda Idea Exchange, you walk away with actual inspiration. In the busy calendar of events, Omeda Idea Exchange is the one I can’t afford to miss because I’ll be missing out on tactics and ideas that will move my business forward.
Interested in sponsoring OX9?
Join us and connect with hundreds of media professionals looking for innovative solutions like yours. Email marketing@omeda.com to inquire about packages.
Meet Our OX9 Sponsors:
Platinum sponsors
Gold sponsors
Silver sponsors
Register for OX9
Please contact marketing@omeda.com with questions.