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The 2026 World Cup Is Expected To Generate $13 Billion. Where Does All That Money Come From?
The biggest tournament in football has become one of the largest temporary economies in global sport.
 • David Skilling
Burberry, Football and the Long Road Back to the Terraces
‘A Good Sport’ feels like a full-circle moment, but the story isn’t simply that Burberry has embraced football. Football itself has changed.
 • David Skilling
Why FIFA and TikTok Are Betting on Football Creators Like Lirian Santos
The 2026 World Cup is already showing how football’s biggest institutions now rely on creators to shape culture around the game.
 • David Skilling
Eberechi Eze’s Sliding Doors Season Shows How Fast Football Careers Can Change
Arsenal titles, Tottenham collapse and an England World Cup call-up turned one transfer decision into the defining year of Eze’s career.
 • David Skilling
Win a World Cup Jersey. + Luis Enrique vs Arsenal, England Selections, and Neymar.
Enter the Original Football World Cup Jersey Competition.
 • David Skilling
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Football Business

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The 2026 World Cup Is Expected To Generate $13 Billion. Where Does All That Money Come From?
The biggest tournament in football has become one of the largest temporary economies in global sport.
 • David Skilling
How UEFA’s €1 Billion Sponsorship Boom Could Push European Football Further Apart
Matt Hughes reported the numbers last month, but behind UEFA’s record commercial growth sits a bigger question about who European football is really…
 • David Skilling
Inter Miami Have Built Their Stadium, Now They Build Their Future
Miami Freedom Park reflects how far the club has come, with the next phase centred on long-term sustainability
 • David Skilling
Chelsea’s £262m Loss Isn’t a Crisis. It’s How Modern Football Business Is Played
Record losses, rising revenue, and accounting gymnastics reveal a system that rewards scale, not restraint
 • David Skilling
World Cup 2026 Sponsors: Who’s Paying for Football’s Biggest Show, and What They’re Buying
From adidas and Coca-Cola to Visa and Aramco, the sponsor roster shows that World Cup 2026 is as much a battle for habit, access and legitimacy as it is…
 • David Skilling
Football’s Most Valuable Ball Is Up for Grabs
UEFA’s decision to tender its match ball rights signals a shift in how football’s most recognisable asset is priced, packaged, and controlled.
 • David Skilling
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David Skilling
The 2026 World Cup Is Expected To Generate $13 Billion. Where Does All That Money Come From?
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Football Culture

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Burberry, Football and the Long Road Back to the Terraces
‘A Good Sport’ feels like a full-circle moment, but the story isn’t simply that Burberry has embraced football. Football itself has changed.
 • David Skilling
Why FIFA and TikTok Are Betting on Football Creators Like Lirian Santos
The 2026 World Cup is already showing how football’s biggest institutions now rely on creators to shape culture around the game.
 • David Skilling
Eberechi Eze’s Sliding Doors Season Shows How Fast Football Careers Can Change
Arsenal titles, Tottenham collapse and an England World Cup call-up turned one transfer decision into the defining year of Eze’s career.
 • David Skilling
Win a World Cup Jersey. + Luis Enrique vs Arsenal, England Selections, and Neymar.
Enter the Original Football World Cup Jersey Competition.
 • David Skilling
Antoine Griezmann’s Atlético Madrid Goodbye Says More Than Any Trophy Ever Could
The French forward's farewell revealed why fans still see him as one of the club’s own.
 • David Skilling
Real Madrid’s Most Dangerous Opponent Right Now Might Be Real Madrid
Valverde and Tchouaméni’s confrontation exposed a wider tension around Madrid, where pressure, leaks and uncertainty are beginning to shape the club’s…
 • David Skilling
The FIFA World Cup: A Product Most Football Fans Can't Afford
FIFA's 2026 World Cup ticket chaos reveals a governing body optimising for revenue, not access.
 • David Skilling
adidas Originals & CLOT Present the Mundial Collection: Football Heritage Reimagined by Edison Chen
Edison Chen’s take on football heritage for a generation that knows the reference but wears it differently.
 • David Skilling
Football Culture This Week: From adidas to Pink Floyd, the Direction Is Clear
A week where football moves further into culture, with brands, music and identity shaping the narrative.
 • David Skilling
VICE Rewinds US Soccer, AXE's Ticket Giveaway, and Beckham Fronts Stella Artois' World Cup Campaign
Win tickets to the FIFA World Cup with AXE (U.S Audiences)
 • David Skilling
Football Has Its First Female Head Coach in a Top European League
Eta’s rise shows what’s possible when access exists, and how rare that is.
 • David Skilling
How Coca-Cola Is Embedding Itself into World Cup Anticipation
Plus: how 11 Premier League teams could reach Europe, FIFA’s prediction market move, and the latest push in women’s football.
 • David Skilling
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