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Why Football Teams Love Merch Collabs With Music Artists
Inter Milan and Sony's Pink Floyd collaboration follows the blueprint laid out by Spotify's Barcelona deal.
Apr 16
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Daniel-Yaw Miller
18
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How Can Basketball Get Its Bounce Back in Fashion?
James Davis takes over SportsVerse to discuss his three strategies for re-energising the most influential sports category in fashion.
Apr 14
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SQR EYE Studio
31
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Why Vuori Tapped Tom Holland in Its Push to Join the Sportswear Giants
The Californian activewear brand's latest signing signals its ambition extends far beyond just sports.
Apr 9
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Daniel-Yaw Miller
25
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Why Nike Quietly Launched on Substack
Jul 8, 2025
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Daniel-Yaw Miller
160
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Inside Nike's Cultural Comeback
Feb 10, 2025
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Daniel-Yaw Miller
56
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How the 'Personal Style' Epidemic Is Impacting Sportswear and Sneakers
Apr 17, 2025
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Daniel-Yaw Miller
73
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Why Wales Bonner to Hermès Is Good News For Adidas
Oct 23, 2025
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Daniel-Yaw Miller
52
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How Spotify Built Its FC Barcelona Sponsorship Into a Music-Fashion-Culture Goldmine
May 8, 2025
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Daniel-Yaw Miller
45
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Calisthenics Crews Are the New Run Clubs
Oct 21, 2025
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Daniel-Yaw Miller
42
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How Jack Draper Became Fashion's Go-to Guy in Tennis
Since leaving Nike, Draper has signed deals with Vuori and Asics, all while leaning into his role as a collaborator and muse to brands like Burberry and…
Apr 7
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Daniel-Yaw Miller
37
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What Happens if Mbappé Leaves Nike for Adidas?
The sportswear rumour mill is in full swing. Plus, a rough day on the stock market for Nike.
Apr 2
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Daniel-Yaw Miller
38
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Inside Tommy Hilfiger's Aggressive Sports Push
A new partnership with Travis Kelce represents the brand's intention to dominate the intersection of sports, fashion and entertainment.
Mar 31
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Daniel-Yaw Miller
29
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China's Anta Is Putting the Sportswear Market on Notice
The $11 billion sportswear giant has been scaling in stealth mode for years, but is now taking a more direct approach after making inroads in North…
Mar 26
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Daniel-Yaw Miller
32
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The Anatomy of a World Cup Kit Launch
The humble jersey reveal has become a global marketing festival, featuring splashy IRL events, celebrity guests and rollouts stretching half a year.
Mar 24
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Daniel-Yaw Miller
26
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Why Chanel and Others are Launching Athlete Collectives
The sports marketing space has become congested. Here's how some fashion and beauty brands are working around it.
Mar 19
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Daniel-Yaw Miller
45
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Why Nike's $7 Billion Jordan Brand Wants in on Football
The basketball-focused sub-label will debut at its first ever World Cup this summer with Brazil. Here's why it's smart business.
Mar 17
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Daniel-Yaw Miller
28
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SportsVerse
Award-winning journalist Daniel-Yaw Miller's analysis of all things sports, culture, fashion and money. In your inbox twice a week.
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