Orbit Blog
Welcome to the Orbit Blog! Here, we regularly share content meant to inform and inspire the Shopify merchants who use our apps. Check out the categories below for helpful posts on Ultimate Special Offers, Wholesale Club, and more.
How to Implement a Pro Program: Your Step-by-Step Guide
The outdoor gear industry continues to evolve quickly, and staying competitive means thinking creatively about how you connect with your customers. One proven way to boost your brand’s visibility and loyalty is by offering a pro program—a dedicated membership for...
The Mutual Benefits of Pro Programs for Brands and Pros
Finding ways to offer something special that helps your business stand out is a critical piece of the puzzle for driving success in retailing. Some make their mark with super-limited extreme deals like semi-annual sales. Others have stellar perks built into their...
Understanding Pro Programs for Outdoor Gear Brands
Pro programs offer exclusive benefits, strategic partnerships, and incredible growth opportunities for your outdoor gear brand — and starting one is easier than you think. However, as with other customer loyalty programs, pro programs come in a variety of forms....
Using AOV Marketing Strategies to Scale Your Revenue
As a retailer, your store’s average order value (AOV) is an important metric for your marketing team to pay attention to. It can help with problem-solving when revenue dips and be a guide to creating more effective marketing plans. Once you have a firm understanding...
Shopify VIP Programs: A Blueprint for Success in Ecommerce
Do you want to build lasting customer relationships and secure their loyalty? Then make it worth their while by harnessing the potential of VIP programs. Seventy-eight percent of consumers surveyed say they are more likely to do business with a brand if they offer a...
Using Dynamic Pricing to Drive Better Profit Margins
Setting prices for your Shopify store involves more than deciding profit margins, researching competitor prices, and launching marketing campaigns. Negotiating prices with your customers would be an inefficient strategy. Instead, you might want to consider...
Ecommerce for B2B: Your Guide to Getting Started
More and more, business-to-business (B2B) buyers are turning to the digital marketplace to complete transactions. Instead of waiting for in-person meetings with sales reps, buyers are researching and purchasing products online, and this trend is going to occur more...
Make the Most of Your BFCM Sales With These Tips and Tools
Most businesses and marketers are already counting down the days until the next Black Friday-Cyber Monday (BFCM) sales period because they know it can be a massive boost to their bottom line. Each year seems to draw more shoppers than ever before, with news outlets...
Wholesale Hub 101: Product Visibility
This post is part of a series that goes over the basics of Wholesale Hub. If you’re new to selling wholesale, or just new to the Wholesale Hub app, you’re in the right place! Check out the rest of the series here. Product visibility is key for stores that sell both...
Wholesale Hub 101: Volume Discounts
This post is part of a series that goes over the basics of Wholesale Hub. If you’re new to selling wholesale, or just new to the Wholesale Hub app, you’re in the right place! Check out the rest of the series here. As shoppers we are all used to seeing volume discounts...
Wholesale Hub 101: Quick Order Forms
This post is part of a series that goes over the basics of Wholesale Hub. If you’re new to selling wholesale, or just new to the Wholesale Hub app, you’re in the right place! Check out the rest of the series here. The quick order form is a simple but powerful tool for...
Wholesale Hub 101: Custom Prices
This post is part of a series that goes over the basics of Wholesale Hub. If you’re new to selling wholesale, or just new to the Wholesale Hub app, you’re in the right place! Check out the rest of the series here. Custom prices are much simpler than some other...
Merchant Spotlight: Grasshopper’s Mermaid
Rose Schneider conceptualized Grasshopper’s Mermaid in 2017. The business is woman-owned and operated and completely USA-made. They also give back 10% to conservation efforts and just joined forces with both 1% for the Planet and 2% for Conservation. In a fantastic...
Introducing Hubble Wholesale Directory
We’ve launched a cool new thing! You might have gotten an email about it, or seen it in this Wholesale Hub blog post. It’s called Hubble Wholesale, and it’s a modern wholesale directory! We have thousands of Shopify merchants who use our apps. Many are B2C retailers...
Wholesale Hub 101: Order Minimums
This post is part of a series that goes over the basics of Wholesale Hub. If you’re new to selling wholesale, or just new to the Wholesale Hub app, you’re in the right place! Check out the rest of the series here. While order minimums are rare in B2C stores, they are...
Merchant Spotlight: Element Tattoo Supply
Bobby T. works in Operations for Element Tattoo Supply and has been serving the tattoo industry for over 20 years. After analyzing the buying behaviours of customers, and three years with the company, it became obvious to Bobby that in order for the team to meet...
Merchant Spotlight: My Backyard Decor
Christine Cobb is the owner of My Backyard Decor, an online ecommerce store primarily curating outdoor decor products from US-based manufacturers. The store began business in May 2018.According to Christine, products and vendors are chosen because they represent good...
BFCM: Offer Inspiration!
**Updated for 2022** We’re getting so close to the big weekend! Each year we see merchants get started a bit earlier so we're here to give you a crash course on the offer types we’re most excited about to get you inspired and set up in no time! Merchants made over $19...
BFCM: Let’s Get Visible!
**Updated for 2022* Let's get visible! Visible! We don't want you to run a sale that's out of sight and out of mind. Today in our Black Friday prep I’m going to dive right into your sales visibility and how you can make sure your offers work out. If this sounds...
What’s New in Wholesale Hub
Here at Orbit we’ve been very busy lately! We’re always working on improving our apps, and coming up with innovative ways to support our merchants. And over the past couple of months, we’ve launched a ton of new initiatives related to Wholesale Hub! We thought we’d...
Merchant Spotlight: Cozyblue
Liz Stiglets started her company, Cozyblue, in 2007 selling a variety of handmade goods. These handmade items included soft knit hats, soft toys and blankets, and more. As Liz’s interests and skills grew and changed over the years, so did the offerings in the shop....
Introducing: Product Visibility!
We are so excited to announce a major new feature for Wholesale Hub: Product Visibility! Product Visibility allows you to show products and collections only to wholesale customers who are logged into their accounts and have been tagged with a certain tag. This means...
Merchant Spotlight: Allo Nutrition
Allo Nutrition is a Toronto-based company that originated at the peak of Covid-19 pandemic. During this time, it was tough to access gyms. Many people found it hard to maintain and support a healthy lifestyle during the lockdowns. At this point, Allo began to explore...
How to Move Merchandise in Your Shopify Store
Starting to see your inventory pile up around you? Worried about what you’re hearing about the global economy? Let’s not panic. We’ll all get through this together. And we’ve got tools to help! Last week, the shipping company Maersk, which is an indicator for global...
How to Sell Wholesale on Shopify
Many businesses want to sell wholesale on Shopify. Some already sell B2C and now want to sell their products to retailers too. Others are primarily B2B businesses, and are looking for an online sales platform. Regardless of where your business is at, if you want to...
Wholesale Hub 101: Net Terms
This post is part of a series that goes over the basics of Wholesale Hub. If you’re new to selling wholesale, or just new to the Wholesale Hub app, you’re in the right place! Check out the rest of the series here. Net terms are a very common feature of the wholesale...
Ultimate Special Offers Q2 2022 Review
Q2 was busy! We put together a ton of resources for merchants using Ultimate Special Offers, and we highlighted them all in the quarterly review, which went out yesterday. For all the details, check out the summary below. And if you're not using Ultimate Special...
Merchant Spotlight: Route One Apparel
In 2010, while still an undergraduate at the University of Maryland, Ali von Paris designed a t-shirt for her friends to commemorate the closing of a popular local watering hole. When demand for the t-shirts spread quickly through social media, Ali decided to begin...
Merchant Spotlight: Kind Face
In 2020 the world was hit by COVID-19, spurring Chris Larcombe and his wife Sarah to start Kind Face. By using their resources and skills in their existing company Uren Barsal (specialist soft furnishings manufacturing), they designed and stitched a range of...
Merchant Spotlight: Freshie and Zero
Beth “Freshie” Lawrence is the Owner & Designer at Freshie & Zero, a brand with an adorable and personal name. When she was newly out of college, her manager started calling her "Bethie Beth," à la "Marky Mark," which soon morphed into, "Freshie Beth." It...