Off Ball Logic | Carla Bilche | Substack

The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product

On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.

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The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product

On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.

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How Sheeran, the Gallaghers, Elton, Robbie, and Reynolds are rewriting the commercial playbook for small-to-mid-market football clubs.

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FIFA is projecting record revenues. But what happens to brand equity if the ultimate marketing juggernaut faces suspension, relocation, or postponement?

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How Formula 1 Became the World's Most Valuable Billboard

Are liveries the world’s most effective brand positioning platform? Here’s what sponsors actually get for their money.

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How storytelling, star-building, and emotional hooks turned Formula 1 into a global marketing machine

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Off Ball Logic

Off Ball Logic

Most sports media follows the ball. We see the entire field.

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Most sports media follows the ball. We see the entire field.

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