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The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product
On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.
Apr 15
7
2
Scaling the Social Status of the Padel Lifestyle
Edition 2 of 2: The Grassroots Engine
Apr 7
9
3
How Padel Built an Unmissable Global Sports Brand
Edition 1 of 2: The Macro Landscape
Apr 1
7
1
March 2026
More Than A Stadium
Five stadiums, five models, five answers to football's biggest infrastructure question
Published on Any Given Monday
•
Mar 25
The Celebrity Equity Effect: When the Star is the Sponsor
How Sheeran, the Gallaghers, Elton, Robbie, and Reynolds are rewriting the commercial playbook for small-to-mid-market football clubs.
Mar 18
11
2
7
Too Big to Fail? The Fragile Economics of the 2026 World Cup
FIFA is projecting record revenues. But what happens to brand equity if the ultimate marketing juggernaut faces suspension, relocation, or postponement?
Mar 8
26
8
12
How Formula 1 Became the World's Most Valuable Billboard
Are liveries the world’s most effective brand positioning platform? Here’s what sponsors actually get for their money.
Mar 4
14
4
7
February 2026
When the Stadium Outlasts the Strategy
The price of building without a system
Published on Pattern of Play
•
Feb 24
The Manchester United Brand Conundrum
Why Sir Jim Ratcliffe’s polarizing political stance puts the club’s brand safety and diverse ICP at a strategic crossroads.
Feb 24
19
21
10
Special Edition: How David Beckham Built the House that Messi Filled with Gold
Analyzing the 16-year evolution of the MLS business model and the shift toward global digital monetization.
Feb 16
21
13
9
Two Strategic Blueprints for Football Market Development in East Asia
Examining how Japan and China redefined sports business models in the Global East.
Feb 11
17
3
9
The Business of Inter Miami
Breaking down the revenue, valuation, and league-wide impact of the Messi era.
Feb 4
18
18
8
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