Ink Tank by Sue Moore | Substack

What does strategy & copywriting actually cost in 2025?

Real numbers, no runaround

Sep 10, 2025 • Sue Moore

2025 in the rear view mirror

Treasures discovered, business experiments launched and Twixmas viewing sorted

Dec 26, 2025 • Sue Moore

October in images

Flowers, interiors, GPTs, Traitors

Nov 1, 2025 • Sue Moore

The slop pile grows

Is AI like rotting fruit? Asking as a potential AI trainer.

Oct 15, 2025 • Sue Moore

Uncool and unbothered - you too?

September's unfiltered mix of napkins, books and new GPTs

Oct 3, 2025 • Sue Moore

Subscribe for midlife marketing & smart copywriting

Now you see us: marketing & midlife women

When good girls go rogue: three midlife plot twists

Three women, three inner compasses, zero apologies

Jul 18, 2025 • Sue Moore

Late to the party. But you brought champagne

What building a business in midlife actually feels like

Jul 2, 2025 • Sue Moore

The permission slip she signed herself

Profile of Karen Bennett, winner in The Hidden Gem category of The Plot Twist Awards

May 18, 2025 • Sue Moore

A bold pivot when plan A falls away

Profile of Berenice Howard-Smith, winner in The Bold Pivot category of The Plot Twist Awards

May 8, 2025 • Sue Moore

The language of perseverance

Profile of Nathalie Reis, winner of The Hidden Gem in The Plot Twist Awards

Apr 24, 2025 • Sue Moore

From statistics to stained glass: a midlife artistic awakening

Profile of Karen McPhail, winner of The Hidden Gem in The Plot Twist Awards

Apr 16, 2025 • Sue Moore

Ink Tank by Sue Moore

Ink Tank by Sue Moore

Midlife marketing, smart copywriting & business building for plot twisting women

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2025 in the rear view mirror

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Dec 26, 2025 • Sue Moore

October in images

Flowers, interiors, GPTs, Traitors

Nov 1, 2025 • Sue Moore

The slop pile grows

Is AI like rotting fruit? Asking as a potential AI trainer.

Oct 15, 2025 • Sue Moore

Uncool and unbothered - you too?

September's unfiltered mix of napkins, books and new GPTs

Oct 3, 2025 • Sue Moore

Show us your range

The case for collecting skills: my August round-up

Sep 2, 2025 • Sue Moore

My business coach savages my decisions

Co-founder Aunt Pol is basically a business therapist with fangs

Aug 22, 2025 • Sue Moore

July wordy round-up

New ≠ better. Expensive ≠ effective. Stuff I think you'll love.

Jul 31, 2025 • Sue Moore

June wordy round-up

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Jun 29, 2025 • Sue Moore

Psy-copy®

Skim-readers V speed-readers: is your website missing the mark?

Why writing for skimmability might not be enough

Nov 10, 2024 • Sue Moore

From sigh-copy to psy-copy®: Loss aversion

Aug 29, 2024

From sigh-copy to psy-copy®: Urgency bias

Last chance, or is it?

Aug 22, 2024

The only 4 reasons I open an email

Subject lines that make me open

Aug 20, 2024 • Sue Moore

I've unlocked some paid posts on Psy-copy®

Take a peek at copywriting psychology

Aug 14, 2024

From sigh-copy to psy-copy®: The Barnum Effect

Your move: that's me!

Jul 25, 2024

From sigh-copy to psy-copy®: confirmation bias

Your move: yeah, we knew that already

Jul 18, 2024

From sigh-copy to psy-copy®: choice overload

Your move: help buyers decide

Jul 11, 2024

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