About Us

With more than 45 years of experience, Proforma is the $650 million business success leader in the printing, promotional products, and packaging industry.

Proforma’s investment of more than $25 million in technology maximizes its success in the marketplace. Proforma’s record-breaking achievements include more than 80 of its Members being recognized on Inc. Magazine’s list of the 5,000 fastest-growing companies over the past four years and more than 300 Members in its Million and Multi-Million Dollar Club earning annual sales ranging from $1 million to nearly $50 million.

Visit OnlyProforma.com to join the Proforma Family. Visit Proforma.com to learn more about our products and services.

Our Mission

Our mission is to help our Affiliate Owners’ and Sales Reps’ dreams come true by helping to: maximize their sales, maximize their profit potential, maximize their security and maximize their free time for the important things in their lives. In turn, the dreams of our Owners, Support Team Members and Preferred Vendors will come true.

Our Vision

Proforma is an emerging worldwide family that helps each other’s dreams come true. Our superior relationships and brand recognition positions us as the preferred distribution channel for graphic communications products and resources.

We are Family

The Proforma Family is a network of over 500 independent business Owners, nearly 200 Worldwide Support Center Team Members and over 400 Preferred Suppliers who value collaboration and camaraderie. Our Family comes together each year to share advice, inspiration and encouragement at our Annual Convention & Family Reunion, Million Dollar Club Event and Elevate Planning Meetings.

Watch this short video to learn what it’s like to be part of The Proforma Family.

We are Family

The Proforma Family is a network of over 650 independent business Owners, 200 Worldwide Support Center Team Members and 400 Preferred Suppliers who value collaboration and camaraderie. Our Family comes together each year to share advice, inspiration and encouragement at our Annual Convention & Family Reunion, Million Dollar Club Event and Elevate Meetings.

Watch this short video to learn what it’s like to be part of The Proforma Family.

Our Executive & Leadership Team

We work hard for your business success!

Vera-Preferred-5X5

CEO

Vera Muzzillo

Vera became CEO of Proforma in 2001 and has been integral in scaling it to the $650M+ powerhouse it is today. She leverages her keen business sense and strategic direction to maximize development opportunities, lead technology advancements, and oversee company finances and operations.

Proforma President Doug Kordel

President & Chief Legal Officer

Doug Kordel

Doug joined Proforma in 2003 and oversees the development of leadership and management teams, spearheads the implementation of growth strategies and processes, and directs all legal affairs to safeguard the company’s interests. Doug has over twenty years of experience in franchise and corporate law.

Proforma Chief Technology Officer Brian Carothers

Chief Information Officer

Brian Carothers

Brian joined Proforma in 2015 and has over 25 years of experience developing and implementing scalable technology solutions that modernize processes, optimize efficiencies, and support success. He manages Proforma’s 85+ member technology team and leads the development of Proforma’s proprietary technology.

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Chief Technology Officer

Mike Dobozy

Mike Dobozy stepped into his role of Chief Technology Officer in 2023, bringing nearly 25 years of technical expertise to the position. Mike is a world-class thought leader in automation, machine learning, and artificial intelligence. He is responsible for enhancing Proforma’s digital interface and elevating technological capabilities.

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Chief Brand Officer

Tim Nale

Tim Nale joined the Proforma family in 2024 and is responsible for the company’s global brand efforts and implementation of strategic MarTech initiatives. With a foundation in technology and engineering, Tim leverages the power of data to create communications and campaigns that resonate with audiences and make a meaningful impact on the bottom line.

Portrait of Michelle Dalton

Senior Vice President of Owner & Supplier Success

Michelle Dalton

Michelle joined Proforma in 2019, bringing with her over 20 years of experience serving as a change agent for Fortune 100 companies and small businesses alike. She is responsible for leading efforts to develop and implement programs that maximize the success of Distributor Owners and the value of Supplier Partners.

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Vice President of eCommerce.

Evan Gall

Evan Gall started with Proforma in 2020 and has applied his deep operations acumen and nearly two decades of industry experience to advance the growth of our Distributor Owners. Evan manages the service and support mechanisms of Proforma’s proprietary eCommerce platform.

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Vice President of Finance

Jeff Myers

Jeff stepped into his role as Vice President of Finance in 2021, bringing over three decades of experience optimizing finances to support corporate strategy. Jeff oversees Proforma’s administrative, financial, and risk management operations while providing financial guidance for Distributor Owners.

LaPlante-Michael

Vice President of Technology

Michael LaPlante

Mike joined Proforma in 2019 with a strong background in software development, technology, and innovation. As the Vice President of Technology, he leads the development and maintenance of the company’s tech infrastructure and support systems.

Mayo (Braun), Kathy - 2025

Director of Human Resources

Kathy Mayo

Kathy has served as the Director of Human Resources since 2007, steering the talent, people, and culture that are the backbone of the Proforma family for nearly two decades. Kathy is responsible for recruiting top talent, ensuring employee engagement, and creating a culture that fuels innovation and success.

Roney,Brian

Senior Director of Product Design 

Brian Roney

Brian joined Proforma in 2016 and plays a key role in driving scalability and innovation by developing and implementing new technologies that change how Proforma goes to market. With a strong foundation in both technology and business, he supports the company’s continued growth.

Proforma Director of Business Development Vanessa M Edwards
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Director of Business Development

Vanessa M. Edwards

Vanessa stepped into her role as Director of Business Development in 2016 with over a decade of experience in sales consulting and management. Vanessa leads strategic growth efforts by recruiting new Distributor Owners and sales representatives, supporting acquisitions, and fostering business development. 

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Vice President of Sales & Industry Recruiting

Derek Boyer

Derek has been with the Proforma Family since 2013 and supports distributor owners in optimizing their operations, efficiencies, and long-term legacy plans. He also has substantial expertise and background in industry recruiting and acquisitions.