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Insights & Perspectives

Deep dives into strategy, design, and technology. We share what we've learned from building high-performance digital products.

All Posts
8 min read
AI

I Doubt, Therefore I Am Human

What a 400-Year-Old Philosopher Can Teach Us About Not Getting Fooled by AI A few months ago, a client forwarded me an article about their industry. “Great research piece,” they said. “We should link to it from our blog.” I…

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12 min read
AI SEOSEO

AI-Ready Websites: What They Are and Why They Matter

Search is changing. Fast. Google’s AI Overviews now appear on roughly 25–48% of search queries, depending on the industry. ChatGPT has over 800 million weekly active users. Perplexity processes 780 million queries per month. Copilot’s AI referral traffic spiked 357%…

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Zero-click searches
15 min read
AI SEOSEO

Zero-Click Searches: How To Protect Website Traffic in the AI Search Era

Last month, a dental practice we work with called us in a panic. Their blog post on teeth cleaning frequency ranked #1 on Google. It showed up in the AI Overview. ChatGPT quoted it word-for-word. Perplexity cited it as a…

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two people discussing client expectations
8 min read
Business

10 Essential Rules to Keep Client Expectations Aligned

In agency life, the work is rarely the problem. What makes or breaks a project is how that work is framed, delivered, and experienced. You can design a beautiful website, launch a smart campaign, or write compelling copy. But if…

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legal desk for legal pages for websites post
6 min read
General

Importance of Legal Pages for Websites

Protect Your Website, Protect Your Business: The Importance of Terms, Privacy Policies, Disclaimers, and Accessibility Compliance Introduction A stunning website can capture attention, but trust, transparency, and compliance are what sustain it. Today, building a business website is not just…

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6 min read
Design

From Big Bang to Olibro Design: A Brief History of Everything

We often think of web design as a modern discipline, born in the age of screens, swipes, and CSS. But in truth, the drive to create, communicate, and connect has been with us since the beginning of time. This post…

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a pen on a tablet for 301 redirects
5 min read
SEO

301 Redirects: The SEO Magic Trick You Need to Know

In the ever-changing landscape of the internet, websites evolve, pages get revamped, and URLs sometimes need to change. But what happens to the visitors and search engines that try to access those old URLs? This is where 301 redirects come…

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computer screen showing google analytics
4 min read
SEO

Meta Robots Tag: Index, Noindex, Follow, Nofollow – What’s the Deal?

Imagine you’re playing a game of hide-and-seek with your friends. You can choose to either hide in plain sight or disappear completely. You can also choose to leave clues that lead your friends to other hiding spots or keep those…

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4 min read
Design

What Works in Website Design in 2025: Lessons from 127 Real Projects

Website trends change fast—but when you’ve built 127 websites like we have, you start to see clear patterns. And in 2025, what’s actually working in website design may surprise you. From skyrocketing conversion rates to smarter mobile UX and lightning-fast load times,…

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