Off Ball Logic | Carla Bilche | Substack

The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product

On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.

READ THE LATEST

Most Popular

Too Big to Fail? The Fragile Economics of the 2026 World Cup

Mar 8

Special Edition: How David Beckham Built the House that Messi Filled with Gold

Feb 16

The “Drive to Survive” Effect (And How Other Sports Can Replicate the F1 Blueprint)

Jan 21

The Manchester United Brand Conundrum

Feb 24

Join the Community

Recent posts

Scaling the Social Status of the Padel Lifestyle

Edition 2 of 2: The Grassroots Engine

Apr 7

How Padel Built an Unmissable Global Sports Brand

Edition 1 of 2: The Macro Landscape

Apr 1

More Than A Stadium

Five stadiums, five models, five answers to football's biggest infrastructure question

Published on Any Given Monday • Mar 25

The Celebrity Equity Effect: When the Star is the Sponsor

How Sheeran, the Gallaghers, Elton, Robbie, and Reynolds are rewriting the commercial playbook for small-to-mid-market football clubs.

Mar 18

Global

Scaling the Social Status of the Padel Lifestyle

Edition 2 of 2: The Grassroots Engine

Apr 7

How Padel Built an Unmissable Global Sports Brand

Edition 1 of 2: The Macro Landscape

Apr 1

How Formula 1 Became the World's Most Valuable Billboard

Are liveries the world’s most effective brand positioning platform? Here’s what sponsors actually get for their money.

Mar 4

The “Drive to Survive” Effect (And How Other Sports Can Replicate the F1 Blueprint)

How storytelling, star-building, and emotional hooks turned Formula 1 into a global marketing machine

Jan 21

Football

The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product

On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.

Apr 15

The Celebrity Equity Effect: When the Star is the Sponsor

How Sheeran, the Gallaghers, Elton, Robbie, and Reynolds are rewriting the commercial playbook for small-to-mid-market football clubs.

Mar 18

Too Big to Fail? The Fragile Economics of the 2026 World Cup

FIFA is projecting record revenues. But what happens to brand equity if the ultimate marketing juggernaut faces suspension, relocation, or postponement?

Mar 8

Formula 1

How Formula 1 Became the World's Most Valuable Billboard

Are liveries the world’s most effective brand positioning platform? Here’s what sponsors actually get for their money.

Mar 4

The “Drive to Survive” Effect (And How Other Sports Can Replicate the F1 Blueprint)

How storytelling, star-building, and emotional hooks turned Formula 1 into a global marketing machine

Jan 21

Other Sports

Scaling the Social Status of the Padel Lifestyle

Edition 2 of 2: The Grassroots Engine

Apr 7

How Padel Built an Unmissable Global Sports Brand

Edition 1 of 2: The Macro Landscape

Apr 1

Off Ball Logic

Off Ball Logic

Most sports media follows the ball. We see the entire field.

Recommendations

Boardroom Ball

Dan Leydon

Dean

Hidden Football

Matt McGlinchey

Pattern of Play

Kwame Twumasi-Ankrah

Off Ball Logic

Subscribe

Most sports media follows the ball. We see the entire field.

About Archive Recommendations Sitemap

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts