A man checking the goods on the shelf

Together, we drive progress in

FMCG
Consumer Electronics
Automotive
Banking
Pharmacy

In collaboration with our clients, our team, and all who pursue progress, we build a cohesive team of experts in sales support outsourcing.

For us, there’s only one direction — forward!

Trusted by leading brands

Global brands’ first choice for sales support outsourcing

“You’ve consistently proven that even the most challenging projects - the ones others might consider impossible - become achievable with your support. We can always rely on you, and every collaboration is built on trust and comfort.”

"Cursor stands out for its relentless focus on innovation. In every project, they stay ahead of market trends and implement fresh, effective solutions that deliver real, measurable results. Their proactive approach ensures we always feel like a top priority”

"Our long-term partnership with Cursor is grounded in trust, flexibility, and deep expertise. Every project receives their full, dedicated attention, making Cursor a partner we can always rely on.”

OFFER

Our signature solutions

Our solutions combine experience, technology, and the unique know-how of our people — creating the foundation for world-class sales support outsourcing.

SALES FORCE OUTSOURCING

Building Dedicated Sales Teams

We create sales teams tailored to your needs, managed by experts with proven experience in transforming sales operations. We take care of recruitment, training, and team oversight — delivering results and boosting your market share.

We reached 40,000 retail locations in just 40 business days for British American Tobacco.

Cursor is a trusted partner throughout the entire process. Our long-term collaboration on one of the country’s largest projects has been exemplary — from planning, through execution, to maintaining the highest standards in day-to-day operations. The team’s professionalism, dedication, and excellent communication made even the most complex challenges achievable. Thanks to Cursor, the project not only met its objectives but also set new industry standards.

PROFESSIONAL Merchandising

Effective product display management

We maximize product visibility on shelves and accelerate sales performance by combining mobile merchandising teams, modern analytical tools, and image recognition technology with professional POS installation.

OEX - POSM implementation
OEX Cursor - Wyznaczamy kierunek progresu

Together with our tech partner, we introduced MMonline — a groundbreaking app that lets you manage merchandising remotely in real time. It’s the first solution of its kind, redefining efficiency and control in the field.

Cursor supports us in managing merchandising at gas stations and traditional retail outlets. IIn both programs, Cursor consistently demonstrates professionalism and commitment. By consistently enhancing visibility, accessibility, and supporting promotional activities, Cursor helps us improve performance across all points of sale. Their thorough, systematic reporting on every visit gives us actionable insights that make a real difference. 

MYSTERY SHOPPER

Advanced program to assess customer service quality and sales standards

Designed to assess and elevate customer service and sales standards, this program uses selected auditors from varied demographic groups to simulate real customer experiences. It provides actionable insights that drive process improvements and significantly enhance customer satisfaction.

OEX Cursor - Wyznaczamy kierunek progresu

Our hybrid model, combining overt and covert Mystery Shopping, guarantees outstanding customer service quality.

What sets Cursor apart is their focus on innovation. In every project, they actively monitor market trends and develop forward-thinking solutions that deliver real value and tangible improvements. Equally impressive is their proactive approach to customer care, which ensures we always feel fully supported and ahead of the game.

INVENTORY PROCESSES

Optimized Inventory Control for Maximum Efficiency

Delivering precision in inventory management across all environments and product categories, enhanced by modern product scanning technology. Our processes provide full transparency and detailed reporting, covering stock, value, assortment, and product locations — ensuring complete control at every step.

OEX - Inventories
OEX Cursor - Wyznaczamy kierunek progresu

We specialize in inventory projects that are too complex, time-sensitive, or scattered for others. Whether it’s railroad rails, medical products, or -25°C cold storage, we deliver precise, reliable results.

Cursor’s collaboration in refrigeration equipment inventories delivers precise, timely, and efficient results. The team’s commitment, flexibility, and proactive approach make complex tasks manageable, while their professionalism and support stand out throughout the project.

Event marketing

Full-service management of sales support events and promotions

We manage end-to-end promotional campaigns and sales-driven events - from product tastings and samplings to engaging animations and complex activations. By merging creative ideas with impeccable execution and insightful reporting, we build memorable consumer experiences and strengthen brand engagement.

OEX - Event Marketing
logo coca cola - białe

Together with Coca-Cola, we brought over 10 million cans directly into the hands of consumers, creating memorable experiences and enhancing brand presence.

Cursor stands out for their adaptability and dedication, handling special projects and unconventional tasks with ease. Their professional approach, strong communication, and ongoing investment in merchandisers’ development consistently deliver outstanding results at every location.

retail audits

Comprehensive Analysis of Retail Space

Through detailed retail space analyses, we provide actionable insights on product displays, pricing, shelf share, and promotions. This data allows for smarter decision-making, drives higher conversion rates, and enhances the shopping experience for every customer.

OEX - Retail Audits

We analyzed prices for up to 480 SKUs across 50 top online and offline stores at the same time for Media Markt.

I have been collaborating with Cursor for years, successfully completing numerous projects together. Their consistent professionalism, dedication, respect for deadlines, and collaborative approach ensure outstanding results every time.

POSM DISTRIBUTION & IMPLEMENTATION

Strategic Planning and Management of POS & Promotional Assets

We manage sales support materials strategically - from design and production to distribution, installation, and disposal. Timely execution, rigorous quality checks, and optimized use of promotional assets ensure maximum impact on customer purchasing decisions.

OEX - Professional Merchendising

In just 8 working days, we completed the installation of POSM materials across 10,500 Żabka stores for British American Tobacco.

Cursor has been a trusted partner in Tchibo’s marketing journey, providing professional hostess services, managing complex events, and producing tailored promotional materials. Their exceptional professionalism ensures that even urgent, high-pressure projects are executed flawlessly, consistently upholding the highest standards.

SALES REPRESENTATIVES

A sales advisor, brand ambassador, and customer experience leader - all in one

Sales Representatives embody the new era of business support - a powerful blend of sales expertise, brand advocacy, and product promotion. Beyond selling, they build strong customer relationships, strengthen brand image, and provide insights that drive smarter sales decisions.

Their main goal is to actively promote the offer, generate leads, guide customers through the buying process, and ensure a positive experience with every brand interaction.

For over seven years, we’ve been proudly delivering the largest and most successful Sales Promoter program in Poland for British American Tobacco.

Cursor is a partner you can always rely on. Our long-term collaboration on one of the largest projects in the country has been truly exemplary — from the planning stage and implementation to maintaining the highest standards in daily operations. The team’s professionalism, dedication, and clear communication made even the most complex challenges achievable. Thanks to Cursor, the project not only met its goals but also set new benchmarks for the entire industry.

Succes Stories

Trusted by leading brands in their industries

At Cursor, we don’t just follow trends — we create them. Our services revolutionize businesses and drive transformation across every industry we touch.

Tobacco industry
Bat logo

BRAND AMBASSADORS

Introduction of the GLO system to the Polish market

British American Tobacco entrusted us with supporting sales during the launch of the innovative GLO tobacco heating system. The campaign focused on generating high-quality leads — connecting consumers with brand advisors and offering them the opportunity to experience GLO firsthand.

Operating under strict legal regulations, the project demanded precision, creativity, and smart channel selection. Leveraging our nationwide field network, expert advisors, and a dedicated lead collection app, we executed a seamless campaign across 20 of Poland’s largest cities. The initiative continues to fuel GLO’s market growth, setting a benchmark for innovative product launches.

20

Cities included in the campaign

7+

Project years

1000+

Number of brand representatives

Who simultaneously worked on the project during the specified periods

Cursor is a dependable partner at every step. Our extended collaboration on one of the largest projects in the country has been truly exemplary - from planning and execution to consistently upholding top operational standards. Their professionalism, commitment, and excellent communication turned even the most complex challenges into successes. Thanks to Cursor, the project not only achieved its objectives but also raised the bar across the industry. We highly recommend them for ambitious, long-term projects.

Beauty
Ziaja logo

MYSTERY SHOPPER

Mystery shopper survey and evaluation of service standards

One of Poland’s most iconic cosmetic brands, Ziaja, needed a systematic approach to evaluate service quality in its “Ziaja dla Ciebie” stores. The focus: measuring consultant performance, adherence to visual standards, and sales effectiveness.

We implemented a full-scale Mystery Shopper program across 161 locations nationwide. Using auditor rotation, a customized questionnaire, and the MerchMobiler app, Ziaja gained accurate, comparable insights. The resulting reports and recommendations allowed the brand to monitor service quality, elevate standards, and strengthen training initiatives.

161

Stores included in the survey

200+

Auditors in the project

2x

Cyclicity of the survey per year

"Cursor delivers high-quality research execution and remarkable flexibility in our collaboration. Their reports and analyses enable us to respond swiftly and provide targeted support to our franchise sales teams exactly where it’s needed most.”

FMCG

EVENT MARKETING

Over 300 Events Organized in a Single Year

In 2024, Tchibo introduced Eduscho — a daring purple brand designed to stand out in the coffee market. We were tasked not only with creating brand awareness but also with maximizing visibility in major retail chains, special events, and public spaces.

Throughout the year, we carried out thousands of tastings, hundreds of events and activations, and employer branding workshops that allowed direct brand experiences for consumers and partners. From planning and logistics to reporting, our comprehensive approach positioned Eduscho as one of the most prominent new coffee brands.

300+

Tasting and sampling actions in retail chains

130 thousand.

Product samples distributed throughout the year

"Introducing a new brand in a competitive category such as coffee is always a major challenge. Cursor supported us throughout the entire process — from planning the initial activations, executing hundreds of in-store campaigns, to creating unique consumer experiences. Throughout the year, the Cursor team consistently demonstrated not only operational excellence but also strategic insight, advising us on the most effective solutions."

Consumer Electronics
BaByliss logo

Sales Support Outsourcing

Long-Term Partnership in Field Operations

As a top brand in hair styling and removal appliances, Babyliss needed a trusted partner to deliver seamless event experiences — spanning trade shows, conferences, and retail activations. We oversaw every aspect, from logistics and booth construction to consultant recruitment, training, and full sales and marketing support.

The collaboration included both large-scale industry events and everyday in-store promotions, allowing customers to interact with and test Babyliss products directly. This approach boosted brand visibility, reinforced expert positioning, and delivered tangible sales results..

10+

Years of cooperation

100+

Events and demonstrations in retail chains

Finance

Inventory

Comprehensive Post-Merger Asset Audit with AXA

UNIQA, following its merger with AXA, needed a full-scale verification of fixed assets across 46 branches nationwide. We developed and delivered a turnkey inventory solution — from initial audit planning, through meticulous field counts, to precise, client-ready reporting.

14 specialized teams, armed with mobile scanners and a dedicated reporting system, ensured rapid, accurate, and fully scheduled execution. UNIQA gained a complete physical inventory while optimizing human resources and saving time.

46

Facilities covered by the project

100%

Schedule Compliance

DIY
Gardena logo

SALES FORCE OUTSOURCING

Customer Advisors in DIY Retail

Gardena’s peak sales occur in the spring and summer months, making professional customer service and product expertise in DIY and garden center networks essential. Since becoming Gardena’s partner in 2021, we have managed the recruitment, training, and deployment of seasonal sales advisors.

Our support goes beyond the sales floor, encompassing Mystery Shopper programs, incentive initiatives, and rapid ad hoc actions — including installing 50 Eco displays in just one day. This approach provides Gardena with a scalable, flexible support model that ensures a seamless customer experience across all seasons and locations.

2

DIY Market Chains Served Simultaneously

50

1-day Display Setup

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why Cursor

Where our strength lies?

Together we define the course of progress

Handling challenges that others can’t

When the scale is enormous and time is limited, we turn the impossible into reality. From executing 10,500 installation visits in only 8 working days to coordinating 200 salespeople in just weeks, we deliver results that exceed expectations.

We prioritize complete Integrity in relationships

We proactively optimize service costs, ensure full transparency in results and settlements, and prioritize long-term partnerships over short-term benefits. That's why market leaders have been working with us continuously for up to 10 or 15 years.

Your first choice partner

When conventional solutions fail, and unexpected business challenges arise, we are ready to take action. Clients know they can count on us beyond the classic service scope. Our ability to perform where rigid corporate structures falter has earned us the industry’s top customer satisfaction score: NPS 86.

We transform offline business through advanced online technologies

We combine traditional sales activities with innovative solutions: mobile applications, image recognition technology, advanced Power BI analytics or AI. In a market where competitors rely on outdated solutions, we drive progress through innovation.

We provide solutions across the entire country. We have partners all over Europe

Our field structure operates in every region of Poland. As part of the OEX Capital Group and a member of the international SSI Network of agencies, we provide quick access to complementary services and the ability to implement cross-border projects, while taking responsibility for the entire process.

We execute large orders without prepayment

We have the financial background that allows us to carry out  high-value projects without prepayments. When a client has a need for us to complete a project worth millions of zlotys, because internal procedures do not allow prepayments - we deliver the project first and settle only after completion.

Marta Dąbrowska

Senior Key Account Manager

15

Years of experience in sales support outsourcing projects

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    TEAM CURSOR

    Over 4,000 employees across the country

    We have an experienced field structure covering every corner of Poland, supported by our headquarters in Warsaw coordinating all client projects. People are the foundation on which our organization is built.

    experience

    Experienced specialists

    Our community unites both strategic minds and hands-on professionals. With decades of front-line experience, our team has spent the last 20 years driving meaningful progress for Poland’s largest brands across nearly every market segment.

    technology

    Powered by Data and Technology

    Progress doesn’t happen by chance – it occurs when you have a clear goal and are ready to adjust your path when required. By harnessing data, tools, and technology, we continuously analyze, optimize, and take action — swiftly, accurately, and with a foundation in facts.

    Values

    Powered by our shared values

    Proactive, clever, and highly flexible - always ahead of the curve. Radically responsible and relentlessly solution-oriented. At Cursor, we don’t wait for directions; we define the path. Our team is composed of professionals you can trust to take your business to the next level.

    TEAM CURSOR

    Bound by the vision of ongoing growth

    We have an experienced field network covering every corner of Poland, supported by our headquarters in Warsaw coordinating all client projects. Our people are the foundation on which our organization is built.

    86

    2025 Customer Satisfaction Score (NPS)

    -100100

    8/10

    2025 Employee Satisfaction Index

    010

    Photo by Przemysław Bogdanski - Chairman of the Board

    I care deeply about the people who work here. To clients, we may appear different than our formal materials suggest. But for me, the greatest value lies in creating a culture we are proud of — because the real Cursor isn’t in slides or presentations, it’s in our everyday actions, in the trust we build, the support we provide, and the relationships we nurture.”

    Przemysław BogdanskiPresident of the Board of Directors

    YOUR CAREER AT Cursor

    Would you like to join us?

    OEX Group – Expertise and Synergy Powering Sustainable Success

    As part of a synergistic Group ecosystem, we deliver integrated business services and innovative technologies that complement each other seamlessly.

    856 million

    PLN 856 million in revenue in 2024

    98 million

    PLN 98 MILLION EBITDA

    4000

    Employees across the country

    15

    Companies united under one group

    ESG

    Sustainable Development as the Engine of Continuous Progress

    We consistently improve our practices in the areas of environmental responsibility, social responsibility and corporate governance. Our dedication to sustainability is demonstrated by prestigious certifications from leading global verification bodies.

    Carbon Disclosure Project

    Carbon Disclosure Project

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