The future of energy investment is shaped by AI-powered technology.
Novi is fundamentally changing how oil and gas companies and investors allocate capital and evaluate energy assets through advanced technology and data science, leaving behind outdated analytics and workflows. We're empowering individuals in the energy sector to drive impactful change.

Building the missing piece in the energy data ecosystem.
Old energy asset evaluations fall short in addressing today’s challenges. As market conditions continue to be unpredictable, outdated technologies and workflows struggle to keep pace. As a result, E&P companies and energy investors have found themselves losing prime opportunities to competitors. This is largely due to relying on outdated production forecasting methods and the lack of easily accessible, reliable financial and technical datasets.
In the face of these obstacles, Novi Labs emerged as a catalyst for change. Unlike slow-moving incumbents, Novi introduced a data-driven approach tailored specifically for the energy sector. By integrating accurate upstream data licensed from leading operators, meticulously curated datasets by our engineers, and patented predictive analytics, Novi has transformed how investors identify acquisition opportunities, make investment decisions, and optimize drilling programs, all within a single, integrated platform.
While traditional providers grappled with complexity, Novi simplified operations and delivered rapid, actionable insights through a user-friendly interface. Our goal is to empower energy investors with accurate forecasts and valuable insights to make informed decisions faster and with confidence.
To make informed investment decisions and manage risks, analysts must quickly evaluate assets and validate future production claims across multiple wells, relying on robust datasets and time. The stakes of indecision or errors are high, with competitors potentially seizing opportunities. Novi’s analytics solution streamlines this process by managing the data-to-model-to-forecasting workflow, enabling quicker and more confident investment decisions.
Today, Novi isn’t just an analytics tool—it’s a competitive edge used by top operators and investors to maximize profits.

Working at Novi
Multidisciplinary Strength
Solving oil and gas well planning and asset evaluation challenges requires a multidisciplinary team, blending expertise in petroleum engineering, research, finance, geology, geophysics, computer science, and more. This blend of skills equips our team to effectively address and solve complex energy investment challenges that were previously considered unsolvable.
Work/Life Balance in oil and gas companies
At Novi, we understand the importance of keeping employees challenged through meaningful work. All while ensuring the autonomy to manage personal work/life balance. We foster an environment of mutual respect and encourage open and clear channels of communication across all levels.
Work That Matters
From product development and R&D to sales and customer success, our employees consistently execute on a clear vision. They deliver meaningful work to revolutionize oil & gas well planning in one of the most important industries in the world.
Relentless Innovation
We continuously strive to solve the unique challenges of oil & gas capital allocation while keeping pace with the ever-changing needs of well planning. Novi is relentless in driving innovation and shaping the future of energy technology.
Discover Novi Career Opportunities
Novi’s success is powered by our core set of values and workplace culture. Be a part of our success story!
Trusted by the Investors Shaping the Next Generation of AI in Energy
Montrose Lane, formerly known as Cottonwood Venture Partners, is a growth equity investment firm partnering with technology companies that provide digital solutions for the energy industry. Montrose Lane invests in technology companies that have achieved early customer adoption and require capital to accelerate growth.
Bill Wood Ventures is an Austin-based investment firm founded by longtime venture capitalist Bill Wood. The investment firm focuses on Austin’s growing role as a hub for oil & gas innovation, empowering top innovators with the resources, talent, and support they need to thrive.

Invictus Growth Partners is a buyout and growth equity firm that invests in outstanding, bootstrapped, capital-efficient, automation-enabled cloud software, cybersecurity, and fintech companies. The firm is dedicated to supporting companies seeking capital and strategic resources to accelerate their growth.
The People Behind Novi Labs
Our leadership team drives our strategy and guide our vision and values to ensure we continue to lead the way together.
Scott Sherwood
Scott Sherwood
Scott Sherwood brings over two decades of expertise in sales, management, and consulting to his role as CEO of Novi Labs, LLC. Located in Austin, Novi Labs blends artificial intelligence with oil and gas analytics to optimize financial returns and plan unconventional wells.
Before leading Novi, Scott served as CEO at Packet Design and held key sales positions at Cache IQ, which was acquired by NetApp in 2012. His career also includes global sales and business development leadership at ScienceLogic and senior executive roles at NetQoS, where he significantly grew revenues and cultivated a client base that included half of the Fortune 50 companies.
Jon Ludwig
Jon Ludwig
Jon Ludwig, President & Co-founder of Novi, leverages his extensive industry experience gained during his tenure at Hess Corporation in the early days of Shale. With a strong background in Economics and Finance, he applies his expertise to spearhead the development of software that revolutionizes the analysis and decision-making processes in Oil & Gas investments.
Kevin Stambaugh
Kevin Stambaugh
Kevin boasts nearly three decades of experience as an executive in software and product development, showcasing a robust history of strategic leadership in both early-stage ventures and companies in rapid growth phases. His career is marked by multiple high-level technology roles across startups and large corporations, where he has consistently bridged the gap between technology and business. Kevin excels in identifying emerging market potentials and effectively harnessing data and technology to drive substantial business achievements.
Scott Jones
Scott Jones
Scott Jones, Chief Financial Officer at Novi Labs, brings over two decades of finance and operational leadership. He oversees finance, legal, HR, and M&A activities.
Before Novi, he served as CFO at Shift Paradigm and held senior finance roles at NewPoint Media Group, LeaseQ, and Noesis. Previously, at Sage Group plc, he spent 16 years as CFO and SVP, leading North American M&A.
Scott holds a BBA in Accounting with a minor in Economics from Southern Methodist University and is a Certified Public Accountant.
Jorge Garzon
Jorge Garzon
Jorge Garzon, is an innovative leader in energy engineering, specializing in geomechanics, computational mechanics, and machine learning. With a strong track record at ExxonMobil, he led cross-functional teams to develop cutting-edge Machine Learning solutions for optimizing well completions, achieving significant cost savings and accelerated timelines. Currently VP of Customer Success at Novi Labs, Jorge continues to drive technological advancements in the industry.
Mohamed El Hannaoui
Mohamed El Hannaoui
Mohamed is a seasoned marketing leader with over a decade of experience across tech startups, scale-ups, and marketing agencies. He excels in crafting strategies that transform complex market dynamics into profitable marketing engines, spanning brand, content, go-to-market, and customer acquisition. His strategic marketing leadership at ShaleProfile played a pivotal role in its successful acquisition.
As VP of Marketing at Novi Labs, Mohamed continues to drive impactful growth initiatives, leveraging his expertise to foster company expansion.
Orion Suydam
Orion Suydam
Orion Suydam serves as Vice President of Product at Novi Labs, where he leads portfolio strategy, product roadmap, and execution. He brings more than three decades of experience building and scaling enterprise B2B software products across companies ranging from early-stage innovators to established industry leaders.
Prior to joining Novi Labs, Orion held senior product leadership roles at multiple software organizations and began his career as a software engineer, grounding his strategic perspective in deep technical expertise.
He earned dual degrees in Computer Science and Mathematics from Rutgers University and holds an MBA from the McCombs School of Business at The University of Texas at Austin.
Our offices
Located around the world
7800 Shoal Creek Blvd # 120W, Austin, TX 78757 United States
Austin
Stationsplein 45, 3013 AK Rotterdam The Netherlands