Living the Dream Building a Coliving Neighborhood in Rural Japan
From 0 to 4 properties in 1 year: How ZuCity is building a vertically-integrated community-owned neighborhood in rural Japan by replacing vibes with equity. An operational recap and investment thesis
For eight years, I explored around the world for a seemingly phantom ‘perfect place’ to settle down. After trying various coliving setups from hippie communes to urban sharehouses with various levels of disorganization and sustainability I decided to stop looking and start building my “perfect place” at ZuCity Japan. In just a year, and only ~7 months actually in the country, I am well on my way to acquiring an entire neighborhood of properties and generating revenue at a profitable rate. Here is how I am doing it.
2025 Recap: ZuCity Japan Community Metrics
In our first year building a coliving neighborhood we have accomplished a lot.
4 houses bought all within a 5 minute walk of each other
1 car purchased
1 government property deal being negotiated
2 gatherings hosted
44 community members visited
Through many experiences across communities and countries, one of the main issues seems to be permanence and ownership. By treating community as an equity structure instead of as a ✨vibe✨, we are building a future where we don’t just occupy space—we steward it. If you think of owning 1m² of land as equal to 1 share in the community, then anyone can buy more shares off the open market via real estate deals. This is great because property is inherently networked so by being owners in an area we are automatically aligned to help improve the neighborhood and each other’s properties.
Compared to leasing, community-owned coliving benefits everyone :
Own our own housing, venues, transportation, food, and everything needed for a self-sustaining coliving community in a dense urban area or remote compound. ← This is our how we thrive autonomously.
Provide utilities/services that save ZuCity members money compared to 3rd parties (e.g. houses vs airbnb or hotels, owning cars vs renting or taxis) that are still profitable for the network to operate. ← This is our model’s crux.
Host more coliving events faster, cheaper, and profitably with our community owned infrastructure. ← This is how we scale our community..
Reinvest to maximize housing/utilities/services that make future ZuCity popups easier, cheaper, bigger, and better. ← This is how we scale our infra to city-size.
Continually compound and grow local wealth through increasing economic activity and land prices. ← This is how we get local alignment.
Free access to our amenities and events for locals. ← This is how we assimilate.
We are building an economically sustainable culture creation engine by using a vertically integrated business as the foundation for growing our community and property. A self-sustaining basecamp that owns all necessary infrastructure keeps costs and operational overhead low with profits reinvested into more public goods for the next community event. Our growing network of assets and businesses provides the best possible experience at the lowest cost to our members. ZuCity then offers our infra to other popup city and retreat organizers to host events 100x easier and a fraction of the cost of other destinations.
We leverage our networks of global coliving communities for amazing characters to power our unique coliving neighborhood combining traditional culture with futuristic society. ZuCity is a space where life is wonderful, social innovation thrives, and authentic local engagement fosters revitalization.
It has been one year since we started building ZuCity and the results speak for themselves. ZuCity has acquired 4 residential properties and are waiting to here back from the local government about acquiring a school as our 5th property, all within a 5 minute walk of each other.
Neighborhood: We acquired two homes in 2025 and are moving into two more homes in Feb 2026 all within 5 minutes of each other. We also have our 🏴☠️ fleet’s first vehicle with more cars planned in Q1.
Diplomacy: We’ve met city government twice and submitted a proposal to buy an abandoned school in our neighborhood. This would change ZuCity from a community experiment to a 5-year public-private partnership. If the school goes to one of the local Japanese companies, we have other properties lined up to propose next.
Acceleration: We broke-even on our first ZuCity Japan popup city event purely through ticket sales, proving our model requires no grants, subsidies, or sponsors to survive. Event tickets generated ¥480,000 (~$3,200) in revenue with 26% immediately converted into hard assets (a car and furniture). This means we can perpetually acquire more assets, reducing costs and friction, from event revenues without external funding.
Culture: We are embodying a new culture that practices and appreciates Japanese tradition while also innovating on it by importing best practices from around the world (this process itself is part of Japanese culture). I believe our success so far integrating into our local community is mainly due to this point.
Aesthetics: We are ideating a visual and verbal language that makes this culture memetic and shows what our community is about. By combining traditional concepts like wabi-sabi, satoyama, mottainai, ma, and enso with futuristic visions we are working towards like transhumanism, space exploration, bioart, cypherpunk, neo-ruralism, and hyper-synthesization.

Why Try Community-Owned Coliving Model In Japan?
Its not the “wow ✨Japan✨” ignorant foreigner infatuation you might first assume. There are a lot of personal, political, and economic reasons backing the decision. We have started a whole blog to explain our investment thesis and prospects on the future of Japan where you can read essays on the economic/political side of things.
Japanese culture and real estate market provides an interesting dynamic here too. Many deals are not even listed and require hearing through the grapevine (in Japanese of course). Trust and cultural homogeneity are more important than money so you will be denied sales because you dont fit in no matter how much money you offer. This all means that actually living in the area, speaking the language, knowing the culture, and helping the locals is super important just to be allowed in and get off the ground. Luckily I’ve spent a couple years in Japan, mostly in rural areas working on farms and living with families. 3 out of 4 properties we bought so far didn’t even get listed online and were bought over text message 😏.
In short the reasons are for choosing Japan are:
Founder-Market-Fit: I’ve spent years traveling and living across Japan, speak Japanese, have deep connections to global digital nomad community, access to foreign capital, experience in finance and startups, and a deep dedication to making Japan the best country in the world again.
Primed Market: Massive national market of distressed properties (~15% of all houses are abandoned) which allows us to buy large amounts of houses and land in established cities with world class infrastructure.
Natural Protection: Xenophobia means it is hard for unwanted people to just move in to our neighborhood without our permission yet it is easy for our friends to move in if we vouch for them.
Fractal Wonders: Japan is actually a huge country and there’s always something deeper to explore. People just go out into the middle of nowhere and decide to build a house/cafe/gallery that you stumble across.
Government Support: There’s an abundance of incentives and programs at the local and national level for creating startups, moving to rural areas (including free land), having kids, R&D research, and other activities core to the ZuCity community.
Modern Meiji Restoration: Betting on an imminent revival of the Japanese economy that makes yen-denominated assets outperform the global markets in the coming decades and drives economic growth. We dont take this as a given outcome, we are driving this vision forward with ZuCity.
Cultural Superiority: Hight trust societies will always beat low trust societies long term. The west no longer has any high-trust regions left. Respect for other people, society, and nature are huge leverage points when trying to start a community and innovate on social systems like ZuCity is.





















