We believe people work best when they love what they do.
Our Story
NL Softworks was founded in 2015 by Edward and Colby while they were still in college. Early on, they saw that many firms had websites that looked good but failed to drive new business. Recognizing that firms needed more than a website, they built a complete growth system designed to attract, qualify, and convert the right clients. By combining expertise in strategy, design, software, and marketing, NL Softworks created a system that aligns positioning, digital experience, and lead generation to support long-term, sustainable growth for professional services organizations.
Our Team
Colby Leclerc
Technical Director
Ryan Jacobberger
Operations Director
Angela Giselle
Creative Director
Eric Soll
Ads Specialist
Mike Goldstein
SEO Specialist
Chris Burke
UI/UX Designer
Farida Amin
UI/UX Designer
Zoran Markoski
Developer
Stefan Nikoloski
Developer
Jed Mojado
Executive Assistant
Kathy Gold
Sales Director
Connor Stifel
Sales Executive
Our Core Values
Integrity
We operate with honesty, clarity, and accountability, building trust through transparent processes and long-term client partnerships.
Excellence
We deliver high standards across strategy, execution, and outcomes, ensuring every system we build is reliable, scalable, and results-driven.
Continuous Improvement
We continuously refine our frameworks, tools, and processes to adapt to changing markets and better serve our clients’ growth goals.
Mission
Our mission is to help professional services firms grow predictably by building integrated growth systems that attract qualified leads, strengthen authority, and support consistent client acquisition.
Vision
To be the trusted growth partner for professional services firms, recognized for building clear, scalable systems that turn expertise into consistent inbound demand and measurable business growth.