
The developers behind Shopify's $1.3 billion app ecosystem
Shopify sent more than a billion dollars to developers last year. Behind that number are thousands of individual bets. These are three of them.

Numbers mean nothing without context and conviction
Shopify's VP of Data on why being "data-driven" isn't the goal—and what to optimize for instead

The data says founders would do it again. Even in this economy.
Founders across five global markets believe the same thing: owning a business feels more financially secure than relying on a paycheck.

The most future-proof job: Entrepreneurship
TL;DR: Shopify data shows that more people are starting businesses, repeat founders get measurably better as their skills compound, and entrepreneurs generate more revenue over time.

The art of giving a shit: Why we dismantled HR and built something better
Shopify’s VP of Talent on how they rebuilt talent systems from first principles and created a company for crafters
Latest from Shopify
InsightsApril 15, 2026
The most future-proof job: Entrepreneurship
Featured podcasts and videos

Company
Tobi Lütke in conversation with David Senra

Company
Tobi Lütke is still captivated by internet commerce, 20 years later

Product





