The Results You Want. The Team You’ll Trust.

Strategic Marketing

95%

Of Our Clients Stay Past Year One

7.5 Years

Average Client Partnership Span

100%

Google Certified & Data-Obsessed

Google Partner

Google has tested and certified our team to manage your ad spend. Fewer wasted clicks.

Microsoft Partner

Certified to run paid campaigns across Microsoft’s network — reaching buyers Google misses.

Google Reviews

Our clients leave reviews on Google — publicly, under their real names.

Data Privacy Certified

We handle your customer data in compliance with privacy law. You won’t get burned by your own marketing.

Stape Partner

Certified in server-side tracking so your campaigns get measured accurately even as browsers block cookies.

Semrush Agency Partner

Recognized by the industry’s leading SEO platform for real, measurable organic results.

Our Proven Process for Driving Growth

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01
01/01

Discovery

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Listen. Learn More.

We dig into your current marketing and advertising, assess your digital maturity, and identify what’s working and what’s in the way. If success isn’t clearly defined yet, we’ll help you set the bar. This is where clarity begins.

Research

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Focus. What Matters Most?

We help you identify the most valuable customers and what drives their decisions. Through detailed personas and path-to-purchase modeling, we lay the groundwork for smarter content, sharper creative, better media buys, and meaningful measurement.

ConnecTECH Strategy

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New Way. Do More.

We help you cut through the noise of shiny tools and build a clear, future-ready marketing tech stack. From campaign management to digital asset governance and data visibility, we evaluate custom solutions that fit your goals, not just what’s trending.

Plan

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Strategy. Delivered.

We connect the dots between your audience, tech, and goals to develop a strategic plan that drives results. This includes tailored recommendations like website updates, content roadmaps, paid media strategies, creative briefs, and clear measurement frameworks so every tactic works together, not in silos.

Why New Path

Our Expert Team

Chris Whitesell

Chris Whitesell

President & Founder
With more than 20 years of experience in marketing, Chris leads the agency in developing and executing consumer-focused marketing …
Kelly Paul

Kelly Paul

Vice President Marketing Operations
A strategic marketing leader with more than two decades of experience, Kelly brings a deep background in communications across Pub…
Nosh Jones

Nosh Jones

Director of Business Development
Nosh guides clients through digital transformation by aligning business goals with creative, data-informed solutions.
Caitlyn Avery

Caitlyn Avery

Account Executive, Digital Content Manager
Caitlyn helps businesses and organizations grow by leading content marketing strategies that drive impressions, site visits, and c…
Devvkanth Musunuru

Devvkanth Musunuru

Senior Analytics Project Developer
Devvkanth helps businesses and organizations uncover hidden and actionable marketing and advertising insights in data by breaking …
Rakesh Siliveru

Rakesh Siliveru

SEO Specialist
Rakesh helps businesses and organizations grow by researching, identifying, and implementing Search Engine Optimizations (SEO) tha…
Haritha Pinisetty

Haritha Pinisetty

Ad Operations Specialist
Haritha helps brands and organizations drive measurable growth by building performance-focused media strategies across programmati…

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Turning Strategy into Success

Sports Fans

549 Transactions. 2,000+ Tickets. One Season of Attribution That Changed Everything.

First-time attribution helped this sports team sell 2,000+ tickets through digital ads—and build a smarter, data-driven strategy for future seasons.
How CTV and OTT Ads Redefine Reach Beyond Cable

CTV Drives 82% Lift in Search Conversions—Here’s the Proof.

One simple media shift. 82% more conversions. Lower costs. This case study says it all.
167% Lift in Landing Page Conversions

167% Lift in Landing Page Conversion Rate

Industry: Commercial ServicesFocus: Paid Search Landing Page OptimizationGoal: Increase Conversions from Commercial Paid Search Traffic The Challenge A regional leader in commercial door solutions wanted to increase the effectiveness of their paid search landing page for potential commercial clients in the Charlotte and Greensboro markets. The original landing page was serviceable, but it primarily listed […]
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