Founded in 2014, Shanti Banaras is a brand that illuminates the timeless craft of Banarasi zari. With a heritage spanning four generations in Indian crafts, Shanti's products have been embraced nationwide for their quality and tradition.

In discussion with Apparel Resources (AR), Rahul Bhalla, Co-Founder and CEO of Latin Quarters and Deepika, Design Head of the brand unravel the secret behind the brand’s success across demographics and markets as well as the strategies adopted by them to stand out in an era that exposes consumers to a plethora of options.

As we set our sights on the Spring/Summer 2024 season, this report takes a captivating journey through the most influential and intriguing fashion trends that have emerged from the runways of NYFW.

Spring/Summer 2024 for menswear sees a remarkable shift from street-style clothing to more practical workwear with embellishments too continuing to reign.