Make Your Commitment to Safer Waters.

Water Safety
Season Toolkit

Proudly Supported by

Water Safety
Season Toolkit

Proudly Supported by

The CEK Foundation - Initiative to End Childhood Drowning

Water Safety
Season Toolkit

Proudly Supported by

The CEK Foundation - Initiative to End Childhood Drowning

It’s Time to Kick Off the Water Safety Season

Check out our updated Water Safety Season Campaign toolkit. It includes a full campaign schedule compiled of NDPA’s top social posts, Video PSA’s, sharable blogs, press release templates, printable documents and so many more resources to help you advocate for water safety and drowning prevention from May through August.

We are proud to be your trusted go-to organization for water safety resources and we appreciate all you and all you do to prevent drowning. Together, we are saving lives and loves.

Take Action!
Share YOUR 'First Sport' Story With Us and Be Featured in our social media during Water Safety Month and throughout the 2025 Water Safety Season.

Take Action To Prevent Drowning!

There is a level of excitement and pride that comes with watching a child score the winning goal, hit a home run, score a touchdown or perform in a recital. But the #FirstSport every parent and caregiver should choose for their child is swimming.

  • We want to hear from you if you chose swimming as your child’s First Sport.
  • We want to see pictures and videos of your child during their swimming lessons.
  • We want to know WHY you chose swimming as their First Sport.
  • We want to know WHO taught your child to swim.
  • And.. we want to share your First Sport stories to inspire other families to learn to swim.

Drowning is still the number one killer of children ages 1-4 in the U.S, which means learning to swim and water competency is more than just a sport; it’s a vital survival skill.

The #FirstSport campaign can and will serve as a wake-up call for many. You can make a difference simply by sharing your story to inspire other parents and caregivers to choose swimming as their child’s First Sport! Together, we can save lives and prevent the tragedy of drowning!

Click the link below to share your family’s First Sport Story.
We will feature First Sport stories on the NDPA social media channels throughout May and the 2025 Water Safety Season. Thank you.

*All submissions will also be entered into a random drawing for an Amazon gift card

‘First Sport’ PSA Videos For Download

For the best download experience, please download from your desktop computer.

 

#FirstSport

#FirstSport

#FirstSport - Football

#FirstSport – Football

#FirstSport - Yoga

#FirstSport – Yoga

#FirstSport - Soccer

#FirstSport – Soccer

Other Sharable Videos

Explore our collection of shareable videos, each designed to amplify the message of water safety and inspire action within your community.

 

Drowning Doesn’t Look Like Drowning PSA

Drowning Doesn’t Look Like Drowning PSA

Drowning Doesn’t Look Like Drowning

Drowning Doesn’t Look Like Drowning

5 Layers of Protection

5 Layers of Protection

Social Media Campaign Schedule - NDPA

FREE Water Safety Social Media Content Kit

Jumpstart your water safety advocacy with our done-for-you social media content kit, featuring:

  • 25+ social media posts complete with videos, graphics, and captions
  • Easy-to-follow social media content schedule
  • Complete summer calendar, including all key water safety dates

Make an impact in your community this season. With everything you need at your fingertips, spreading the vital message of water safety has never been easier!

Printables

All of the Water Safety Season printable posters, checklists, and cards are in PDF format, making them easy to download directly onto your computer. Share these printable pieces in local spaces in your community to get the word out about water safety and drowning prevention this summer!

Swim Program Checklist

Vacation Water Safety Checklists

Pool Safety Checklist

Camping Checklist

Caregiver Checklist

In The Home Checklist

Vacation Rental Checklist

Beach Day Checklist

Boating Checklist

Water Safety for Ages 1-4

Water Safety for Ages 5-14

Water Safety for Teenagers

Swim Program Chart

Rubber Ducky Poster

Emergency Room Poster

Gimmie Five Poster

Life Jackets Poster

Clothesline Poster

5 Layers of Protection

Layers of Protection Brochure

Water Watcher Card

Pool Safety Coloring Book

Social Frames

NDPA - Download Your Social Profile Frames!

Advocate for Water Safety With These Social Frames!

Download your social profile frame designs and add them to your social media accounts using the instructions below.

  1. Click the “Download Profile Frames” button above to access the premade social profile frames in Canva. (If you don’t have Canva.com account you can create an account for free).
  2. In the new browser window that opens click the purple USE TEMPLATE button at the bottom.
  3. Log into your existing Canva.com account or create a new account for free to access the template.
  4. Scroll to the page of the profile frame design you want to use.
  5. From the menu on the left-hand side, click on UPLOADS, then click the UPLOAD MEDIA button. Choose your profile/headshot photo from your computer and click OPEN.
  6. Once uploaded, click your picture to insert the photo into the template.
  7. Hover your mouse over your photo in the design area. Right-mouse click on your photo and from the fly-out menu select SEND BACKWARD.
  8. Click and drag on the corners of your photo to resize your photo so it fills the frame. Click and drag the inside of your photo to move it around and center it.
    (Note: It’s ok that the background shows beyond the frame, this will not be visible once uploaded to your social profile.)
  9. Once satisfied with your profile frame, go to the top right-hand corner and click DOWNLOAD.
  10. From the dropdown select the FILE TYPE dropdown and choose JPEG, your size should be set to 1, which means the photo is 800 x 800 pixels. Your quality level should be set to 80 or LARGE.
  11. From the SELECT PAGES dropdown check only the profile frame designs that you want to download and click DONE.
  12. From there click the DOWNLOAD button to save your new profile frame image to the downloads folder on your computer.
  13. Log in to your LinkedIn, FaceBook, and Instagram accounts to replace your existing profile image with your new frame!
  1. Log into your FaceBook account and hover your mouse over your existing profile picture so the UPDATE PROFILE PICTURE button appears.
  2. Click the UPDATE PROFILE PICTURE button.
  3. Select UPLOAD PHOTO.
  4. Select the Profile Frame Image you just downloaded from Canva, and click OPEN.
  5. When you’re happy with the positioning, click USE AS PROFILE PICTURE.
  1. Log into your Instagram account and go to your profile page.
  2. Click on your current profile photo.
  3. In the new window, click UPLOAD PHOTO.
  4. Select the Profile Frame Image you just downloaded from Canva, and click OPEN.
  1. Log into your LinkedIn account and go to your profile page.
  2. Click on your current profile photo.
  3. In the pop-up window at the bottom click ADD PHOTO.
  4. In the new window click UPLOAD PHOTO.
  5. Select the Profile Frame Image you just downloaded from Canva, and click OPEN.
  6. Crop and adjust the photo using the ZOOM feature.
  7. Click SAVE PHOTO.

Press & Media Toolkit

Download NDPA’s Press & Media Toolkit for a full description of what topics NDPA can provide input on for the news media.

For local coalitions or other associations unsure where to start, download the press release templates with focused water safety and drowning prevention discussions to prompt your community to take action.

Blogs

Use these sharable blogs to help encourage your community to learn about the 5 Layers of Protection, the latest drowning statistics, and how you can be a Water Safety Champion. These blogs contain everything you need to get started to raise more awareness of drowning prevention and the best water safety practices.

Share it on your website and social media channels, or print it for your local community centers to spread the word about the Water Safety Season!

Local Proclamation

A Local Government Proclamation is a great way for local government leaders to make a public announcement about Water Safety Month. Download NDPA’s local proclamation template to help you start the framework of your city’s effort to advocate water safety and drowning prevention efforts.

Participate In Partner Programs

The Autism Society’s Safety on the Spectrum™: Water and Wandering Program is a national effort to increase water safety education and training across the Autism community. The program works to not only prevent wandering-related tragedies, but to increase water safety skills among Autistic individuals and their families.

The Association of Aquatic Professionals is dedicated to supporting aquatic facilities and professionals through advocacy, resources, and professional development to enhance water safety and prevent drowning.

The American Red Cross Longfellow's WHALE Tales Water Safety for Children program, featuring Longfellow the Whale. This engaging no-cost program offers water safety education for children, teaching them vital knowledge and behaviors for safety and fun in, on and around water.

The World's Largest Swimming Lesson unites facilities worldwide on June 20th to provide a simultaneous swimming lesson, emphasizing the importance of learning to swim to prevent drowning.

The Life Jacket Association (LJA) is dedicated to increasing life jacket wear in all appropriate activities: through education, product innovation, standards development, and enhancing communication between members and stakeholders. The LJA  Life Jacket Technician course was developed for those wanting to learn more about proper life jacket selection, fitting, and maintenance.

National Water Safety Month is an annual awareness campaign coordinated by the Pool & Hot Tub Alliance with support from the American Red Cross, National Drowning Prevention Alliance, National Recreation and Park Association, and World Waterpark Association.

The U.S. National Water Safety Action Plan has a clear mission: Prevent drowning in the United States through evidence-informed action. Transform the country into a nation where water safety is a natural part of everyday life and people enjoy the benefits of water, safely.

Swim Angelfish is the global leader in adaptive swim instruction. The company creates educational resources for the needs of the world’s adaptive swim lessons and advocates for the necessity of having specifically trained instructors for this growing population.

To see more of our Partner Resources, visit our Teacher Toolkit.

Be Part of the Conversation

Join NDPA’s Water Safety Warriors Facebook group (over 2.2k group members) and follow @drownalliance on our social media!

Be part of the conversation

We Want to Hear from You

Share Your Toolkit Story

Have you put our Water Safety Season Toolkit to use? We’re eager to hear about your experiences. Your feedback is crucial in shaping our resources and strengthening our mission to prevent drowning. Share your story with us and join the wave of change.

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