The Natfluence team thought long and hard about whether to build a tool focused on how to search Google Tasks.

Our goal was to create a one-of-a-kind tool that allowed users to easily search, manage, and edit all their Google Tasks using a simple but powerful web-based dashboard.

But, was this a good business decision?

To find out, we explored the unique problem the tool would solve, the extent of market demand, the competitive landscape, and a cost-benefit analysis.

As part of this journey, we looked to business guru, Guy Kawasaki (creator of Guy Kawasaki’s Remarkable People podcast) for guidance.

So, did it make business sense to build a tool for searching Google Tasks?

What we learned: Probably not a good business decision.

But, we decided to ...

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