Long story short, “Naked Cat Plugins” is the plugin brand and a registered trademark of Webdados, a Portuguese web agency focused on WordPress and WooCommerce development.
A little bit of history
Marco Almeida founded Webdados in 2005, and at the time, an in-house built CMS was used to develop websites for customers (the most common background in the WordPress ecosystem, right?). The platform was called “Website Fácil” (which translates to “Easy Website” 😏) and was based on a system of rows and columns (which some might call “blocks”).
In 2011-2012, we saw the light and started using WordPress to develop mainly institutional websites for Portuguese companies and public institutions, and in 2013, we created the first WooCommerce shop for one of our customers.
Although we never looked back and never again developed a website with our proprietary CMS, some say a couple of them are still seen in the wild.
The plugins
The implementation of e-commerce solutions based on WooCommerce for Portuguese businesses created the necessity of custom development of specific features for this market, which, from the start, were published on the WordPress.org free plugin’s repository, as a way to give back to the open-source project and community. Since 2013, we’ve been actively publishing new and updating existing plugins for free, most of them for WooCommerce.
We currently have 21 actively updated free plugins on WordPress.org
In 2018, we launched our first premium plugin under the company name, and in 2022, we decided to create the PT Woo Plugins brand as a spin-off of Webdados. In April 2025, we rebranded to Naked Cat Plugins, a bolder, more unique, and memorable identity.
The team
Quica (sounds /KEE-ka/) is the master of all things at Naked Cat Plugins and has a side job as the brand mascot and inspiration for our Wapuu.
She loves to be around all day and participate in office duties, so if you get strange characters on a support ticket reply, you know Quica was involved in solving that particular issue.
She loves boxes.
Marco Almeida is the founder and main developer of Webdados and Naked Cat Plugins.
Besides WordPress and WooCommerce, he has a special interest in music photography. Contributor and editor of Portuguese translations for several plugins, and a very active member of the Portuguese WordPress Community, he’s part of the Lisboa Meetup and Lisboa WordCamp organizing teams.
Fell off the bike at the age of 10 and crippled one knee. Since then, he’s been able to predict the weather with great success.
Paula Almeida keeps things running in the company, handling legal paperwork and accounting, managing our WooCommerce shops, and answering phones.
If you call us for technical support, she’s probably the one answering and telling you to open a ticket 🙈.
She is an avid consumer of TV series and movies, especially horror ones, and some of her free time is spent taking care of the aquarium fish and our organic vegetable garden.
Maria is the newest member of the Naked Cat Plugins family and Quica’s daughter.
She’s been nominated as Chief Keyboard Attacker and is responsible for the most enigmatic pieces of code we’ve ever included in our plugins. We are joking… (are we?)
She also loves boxes.
We have other people working with us, mainly on development, but they are not part of the company’s permanent staff.
Know more about us in the introduction post on our blog, or contact us.