Started in France in 2016, MyTraffic mission is to empower commerce professionals with the best location analytics and insights to be smarter every day and design the best experiences in physical locations.

We already serve 600 customers across multiple sectors, Retail, Real Estate, Cities, and Electric Vehicles (EV Connect), all over Europe, helping them expand their businesses, analyze or predict investment performance, better understand customer behaviors, and benchmark results against competitors.

Backed by a €30M Series B fundraising round in November 2022 and strengthened by the strategic acquisition of Geoblink in January 2024, Mytraffic has become Europe’s leading location intelligence platform.

2026 will be a pivotal year for MyTraffic.
We are launching Gini, our AI assistant for geospatial analytics, designed to help businesses easily explore location data, analyze markets and territories, and generate actionable insights.
This launch also marks a major evolution of our go-to-market strategy towards a stronger Product-Led Growth (PLG) approach.