Music Ally: Analysis, knowledge and skills for the modern global music business.
Music Ally helps people learn, grow, and build sustainable careers where music and technology meets – through thought-leading analysis, training, events, and hands-on work.
Knowledge
Music Ally’s news is real-time daily analysis for the global music business.
Skills
The music industry’s one-stop shop for digital marketing, technology & business learning.
Events
Bringing together the people, ideas, and discussions that build tomorrow’s music business.
Connect with the industry and start the year ahead
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Real-time analysis for the global music business. Music Ally’s news coverage has been trusted by the most ambitious people and successful companies in the music industry – for over 20 years.
MUSIC ALLY PODCASTS
Music Ally’s Focus podcast analyses vital music business topics in detail, as they emerge: Joe Sparrow breaks down important stories with expert guests in about 25 minutes.
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The Price Of Music is your weekly music biz explainer. Steve Lamacq and Stuart Dredge take to the mics to make sense of the modern music industry.
Music Ally Pro
The leading edge for music businesses, professionals, and artists
Music Ally Pro is a powerful new platform consisting of an integrated suite of knowledge and skills tools, curated to bring you the insights, inspiration and support you need, at the right time. This new level of access to Music Ally expertise and content will empower businesses, music industry professionals and independent artists with the best actionable insights, latest successful strategies, and powerful on-demand resources.
Co-Labs: find out how you can publish in collaboration with Music Ally
COUNTRY PROFILES
Music Ally publishes monthly Country Profiles on the main and emerging music markets around the world. The reports include the latest data, growth forecasts, marketing trends, top song charts, and interviews with key market figures. They’re ideal if you’re branching out into a new market – check out all the Country Profiles here.
Latest Country Profiles
Country Profile – Canada 2026
Canada has a reputation as a steady, mature music market; dig down a little, however, and a more interesting story emerges. Read more, including marketing insight, here:
Read Profile>>
Country Profile – Peru 2025
Peru is perhaps not as well known for music as its Latin American neighbours – but its domestic business is developing rapidly. Read more, including marketing insight, here:
Read Profile>>
Country Profile – Italy 2025
Italian music fans, like their counterparts in France and Germany, are listening to ever-more domestic artists, while new music is also on the rise. Read more, including marketing insight, here:
Read Profile>>UPCOMING EVENTS
MUSIC ALLY SI:X
Music Ally SI:X is our annual global showcase, contest and mentorship support programme for early-stage music startups. Read more about SI:X.
SUBSCRIBER RESOURCES
LATEST SANDBOX guide
LATEst COUNTRY Profile
LATEst INSIGHT Report
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… and receive our cutting-edge analysis every day. Plus: learn from marketing experts in our twice-monthly Sandbox reports, read industry-leading analysis in our four-yearly Insight Reports, localise instantly in our Country Profiles – and access our 20 year archive of analysis, data, and insight.
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VITAL INSIGHT FOR MUSIC ALLY SUBSCRIBERS
Bulletin Newsletter
DAILY: Our news briefings are relied on by thousands of music and tech execs worldwide; analysis that covers global markets, tech, trends, controversies, and views shaping the modern industry. Subscribers get the analysis first, in their inbox every morning.
Sandbox Guides
2x MONTH: Sandbox is for marketers on top of their game: the latest music marketing strategies, case studies, and insider tips from experts who do it best. Go behind campaigns, uncover single strategies, and discover the tools you need for success.
Country Profiles
1x MONTH: Since 2008 Music Ally has published profiles on the main and emerging music markets around the world. The reports include local marketing tips and insight, latest data, growth forecasts, trends, charts, and interviews with key market figures.
Insight Reports
4x YEAR: Deep-dives into the technologies and industry sectors that modern professionals needs to be on top of: year-ahead predictions, in-depth DSP reports, international focuses, and our essential music-tech startup guides.
INSIGHT REPORTS
Campaigns of the Year: 2025’s best music marketing campaigns
The 2025 edition of our Music Marketing Campaigns of the Year report contains details of the year’s best campaigns from all around the world. It’s always our most-read report and is the essential guide for all music marketing folk seeking inspirational case studies. To be selected, the campaigns once again had to beat a record…
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Daily analysis and news, twice-monthly reports and profiles, and access to 20 years of cutting-edge analysis, data, reporting, and insight on the global digital music business!