Markets
The Hispanic Market
INFUSION by Castells is a WMBE full-service agency that provides Fortune 500 Clients best-in-class Multicultural strategic leadership and consistent results, led by dynamic Stanford MBA Liz Castells and a powerhouse team with ‘brains, heart and grit’, who thrives on challenges. They are known for infusing analytics and insights for deeper business and marketing strategies, first-in-kind thinking, and cultural narratives that compel ROI-Powered ideas. Multicultural capabilities include the Hispanic, African-American and Asian segments.
Their Transculturation™ model helps Clients profitably integrate Multicultural across the P’s factoring both ethnic needs and GM commonalities, to develop a mix of unique, universal and cross-cultural Marcomm efforts – across Brand, Direct, Retail, Digital, Social, CRM, Experiential and Virtual platforms. Clients like Toyota, McDonald’s and Charter Communications have facilitated INFUSION by Castells breaking sales records, and driving category firsts, awards and Total Market success.
Leadership team includes CEO and Chief Strategy Officer Liz Castells-Heard, Partners Leticia Juarez, Malu Santamaria and Terry Sullivan and Co-Creative Chief Officers Carlos Correa and Rod Ribeiro.
Key categories in their wheelhouse with multiple-brand experience include: Telecom/Mobile, Tech, CPG, Grocery, QSR/Restaurants, Automotive, Banking, Apparel, Athleticwear, Films, Entertainment, Casinos, Healthcare, Utilities, Government, Pro-bono, and start-up ventures.
infusionbycastells.com
LinkedIn: www.linkedin.com/company/infusion-castells
Instagram: @infusionbycastells
X:@Infusion_NoBS
INFUSION by Castells
865 S. Figueroa St., Suite 1200
Los Angeles, CA 90017
Phone: (O) 213-688-7217, (M) 213-305-4129
Contact:
Liz Castells-Heard, CEO / Chief Strategy Officer