helping navigate
the social/web data landscape

Advising, leading, and delivering products to leading vendors and consumers

Landscape

We bring a unique combination of product, data, and market experience to the web and social data ecosystem.

Our work sits at the intersection of data sourcing, data products, and monetization: combining strategic clarity with hands-on understanding of how data is actually collected, structured, and used in production systems.

This approach helps teams reduce risk, avoid false starts, and make informed decisions about data as a business.

Expertise

Mulberry’s perspective spans both sides of the external data market.

Market Intelligence

Understand the web and social data landscape, including key players, access models, competitive dynamics, and structural constraints.

GTM Strategy

Positioning, packaging, pricing, and distribution informed by how data is actually sourced and consumed in the competitive landscape.

Data Implementation

Guiding companies in design  of products, pipelines, and workflows that align with the realities of availability, cost, and long-term sustainability.

Leadership & Ops

Providing senior-level operational support across data, product, and strategy functions to help teams execute, adapt, and scale without adding permanent overhead.

Solutions

Some recurring challenges in the web and social data landscape are best addressed with purpose-built tools.

Sourced

Guided discovery and research for companies sourcing web and social data providers.

Leadership

Mulberry Technologies is led by Tyler Logtenberg, an operator with deep experience in external data, data products, market intelligence, and operational execution.

Tyler has worked with data providers, platforms, and downstream consumers. His background includes building and advising data-driven products, supporting teams bringing data-as-a-service offerings to market, and helping organizations navigate sourcing, licensing, and scaling without unnecessary cost or risk.

His approach combines product judgment, market understanding, and hands-on operational experience with an emphasis on clarity before scale and long-term sustainability over short-term optimization.