MUDRAVA is design and code under one roof. An IT boutique of two professionals with 29+ years of combined experience. Ex-CTO of digital product agency and Lead Designer.
Most often, clients come to us when a project has already failed with others. We calmly figure things out, restore control, and build a foundation for growth. You stop losing money on endless development and start earning from a working product.
Our story
Two different backgrounds, one way of working.
Learning programming through personal projects. Dozens of books read and courses completed. Building media projects in the era of the "wild internet" with heavy traffic and complex marketing; games that spread across torrents by the thousands; wins in programming competitions, administrating niche communities.
Countless courses, intensives, and marathons. Sheets of paper covered in sketches, liters of paint, brushes worn down. First launched online stores with my design, testing theories, A/B testing conversion elements, print design, and designing physical retail spaces.
Working directly with clients, in startup teams, continuing to develop personal tools and services. Deepening academic study of the craft. Understanding the pains and needs of businesses at different scales – from building an online solution for a local electronics retail chain, to working as a specialized auditor for Ukraine's #1 Asian cuisine restaurant chain.
Honors degree from a top university specializing in design in Ukraine, with an average score of 97 out of 100. Speaking at conferences, publishing design research in academic journals, developing a proprietary methodology. Working on large-scale startups worldwide – from a marketplace in Australia to collateral materials for a crypto conference in California.
Building and managing a development team; leading development from small websites to high-load media platforms with 2M+ MAU, AI solutions and complex systems on a modern stack; custom CRM systems, smart data aggregators, social networks handling peak loads of 100K+ concurrent users on modest server resources. Writing numerous internal tools to optimize workflows, introducing and prioritizing new solutions in the stack and workflow. Optimizing processes to handle 20+ custom projects per week with limited team and client resources.
Dozens of simple and dozens of complex projects – from landing pages to intricate design systems for e-commerce; application-ready design; working with major media clients with a combined 2 billion YouTube views; designing UX/UI for projects that went viral with incredible conversion rates, including a personal pet project Web Mini App; improving LTV and other Business Health metrics; merch development; participation in numerous charity projects; guiding client development teams through my design.
Today
We are an IT boutique of two. We discuss, we build, and we answer – ourselves. No handoff to a "team," no broken telephone. We have our own interesting projects, services, and open-source work. We don't just grow ourselves – we strive to advance technology in our field and beyond, and help others.
We rescue projects that failed with others. When deadlines are blown, budgets are inflated, and the result doesn't work – we restore control and bring it to a production-ready state. We resurrect even what was never alive.
We build architecture ready for growth. Not just "fix it," but make the product withstand exponential user growth without rewriting from scratch. Not just advising to expand the cluster, but squeezing the maximum from what you have. Not just suggesting more expensive ads, but extracting 110% from the marketing base you already have.
The Duo
This gives speed, but more importantly – precision. There's no gap between what's envisioned and what actually gets built. Everything is thought through from the start – from "how to design it and how it affects conversion" to "how to fit it into the stack and how it impacts load."
Design is engineered to work and solve a business problem, not just because "I feel like it."
I know every decision in the project because I made it. I don't check with the team – I am the team.
Zero broken telephone
In a typical setup, you communicate with people who don't do the work – they pass your words down the chain and bring back an answer, wasting time, losing accuracy, and billing you for this game of broken telephone instead of direct communication at no extra charge. With our approach, you talk to the people who do the work.
Many links. Many distortions. Little accountability.
One conversation. One set of decisions. One accountability.
We work best with those who make the decisions. It's faster, more honest, and calmer for everyone. And yes, the top diagram doesn't even show the longest possible chain – it's actually a fairly optimized version.
Quality bar
We promise predictability, transparency, and no hidden agendas. Below is what we consider the baseline minimum for you.
We design systems to survive growth, changes, and real production – accounting for your current load plus a margin on top if the project is already live, or calculating different scenarios with optimistic and pessimistic figures based on the data you have, if the project is yet to launch.
Premium isn't gradients. Premium is clarity, consistency, and respect for the user – converted into actions that matter to you. Purchase, subscription, install, inquiry, signup, upsell, daily check-in, onboarding – whatever is primary for your product should be the goal of the interface.
We deliver on time and done right, which means we responsibly estimate the scope and our actual schedule for that period, accounting for risks and force majeure. We won't take your project on an unfamiliar stack just to promise delivery while sitting there learning how to implement it, hoping AI or "it'll probably be fine" will save the day. You're not buying vibe-coded hours. You're buying decades of combined commercial experience.
We have no middlemen, managers, or managers-over-managers. So answers are short, precise, and come with full understanding of every detail – not from someone who mindlessly forwarded a Slack message from a developer to your chat. Feel that responsiveness? For your next question, you don't have to wait through X iterations of "You→account manager→PM→lead→junior→lead→PM→account manager→You."
Weekend mode
What keeps us in shape, helps maintain work-life balance, and stay energized for both your projects and ours.
When I'm not in code
I collect vinyl and love symphonic concerts. I play Xbox, speedrun games, enjoy strategy games, and read both fiction and technical literature.
Sometimes I cook and go play table tennis or bowling with Nastya. It helps keep the rhythm and avoid burnout. Yes, I'm terrible at it – but unlike code, here it's not the result that matters, only the process.
Deep into crypto and blockchain: investing, studying architecture, sometimes building tools for crypto communities. One of the projects: kepler-452.com.
When I'm not in Figma
I love creating coziness: lighting, plants, details. It genuinely changes your state of mind. Visiting new places, nature, promenades – they give a chance to reboot and see things from a fresh perspective.
I read a lot – currently finishing the "A Song of Ice and Fire" book series – and I'm constantly learning: courses, workshops, new approaches. I love symphonic concerts and theater.
Sometimes I just pick a topic and go deep. Typography, grids, microcopy. I love it when “beautiful” can be explained and proven.
Laptops closed
Sometimes we read the same book and then discuss it. We go bowling, attend concerts and theater. We reply to emails from users of our projects.
And in the evenings – Netflix, family shows, and cats by our side.
We’re family, and it shows in our work: we know how to argue, negotiate, and still arrive at the best solution.
Tell us about your project. We’ll take a calm look and tell you whether we can help and what the next step would be.
No pressure, just a conversation.
Write to usWe usually respond within 24 hours
