See behavior by experience and variation
Automatically tag sessions with Visually experiment and variation data, then filter Mouseflow recordings to see how users interact with each experience.
Understand results beyond conversion rate
When an experience underperforms or results are mixed, session replays and heatmaps reveal friction or hesitation that metrics alone can’t explain.
Build better experiments over time
Use behavioral insights to validate hypotheses, refine experiences, and design follow-up experiments with more confidence.
Understand why experiences perform differently
Visually lets teams run experiments using experiences and variations across their site. By connecting Visually with Mouseflow, each recorded session is tagged with the experiment and variation a user saw. This makes it possible to replay real sessions and understand how different experiences influence engagement, attention, and decision-making, beyond what experiment results alone can explain.
Analyze experiments across the full user journey
With Visually data available in Mouseflow, you can filter Session Replay, Heatmaps and Funnels by experience or variation. See where behavior diverges between versions so you can refine follow-ups and design better experiences. Use real user behavior to guide your next experiments and optimize experiences with confidence.
