Why MNTN x Upwave

MNTN’s integration with Upwave allows advertisers to measure the brand lift generated by their connected TV campaigns. Upwave captures unbiased upper-funnel brand impact, which complements MNTN outcome measurement to deliver a complete view of TV performance.

Say Hello to Upwave

Overview

Upwave is the Brand Outcomes Measurement Platform, purpose-built to measure and optimize the brand impact of advertising. Through the MNTN and Upwave integration, advertisers can measure Brand Lift, validate Brand Reach, and surface Brand Optimization opportunities in one, dynamic platform. Results are refreshed daily in Upwave’s unified dashboard, where advertisers can easily track performance, compare tactics, and access AI-powered insights and recommendations to improve in-flight and future campaigns.

Features

• Brand Lift: Understand how your MNTN campaigns impact brand KPIs like Awareness, Ad Recall, and Consideration.
• Brand Reach: Validate reach among brand-specific audiences to ensure your campaigns are effectively penetrating target consumers.
• Brand Optimization: Easily pinpoint over- and under-performing tactics with purpose-built tools
• Upwave Norms: Upwave provides various norm types to help customers contextualize Brand Lift performance in alignment with their campaign KPIs
• Unified Dashboard: View daily-updated results in a single dashboard designed to make brand performance easy to understand and act on.

Vertical Expertise

QSR, Auto, Finance, Travel, Insurance, CPG, E-Commerce, Telecom, Entertainment, Retail, Consumer Electronics, Political & Advocacy