Why MNTN x Rockerbox

MNTN’s Rockerbox integration brings Verified Visits™ — and business outcomes they generate — directly into the Rockerbox platform. 

Marketers gain a full view of CTV’s performance across the customer journey, with cross-device metrics shown alongside every other marketing channel. Now you can see exactly how your MNTN campaigns drive conversions within your existing attribution model — no guesswork required.

70% of advertisers saw CTV CPAs between 18 - 33% lower than their top spending acquisition channels (ex. Paid social, TV). 

18% lower CPA with MNTN CTV than traditional linear TV

Say Hello to Rockerbox

Overview

With MNTN’s Rockerbox integration, brands can measure the impact of their CTV campaigns using Rockerbox’s advanced multi-touch attribution (MTA) and marketing mix modeling (MMM). Verified Visits are sent directly from MNTN to Rockerbox — giving marketers a clear view of how CTV drives performance across the customer journey and within their media mix.

How it works:

1. When a MNTN Verified Visit™ occurs, the MNTN tracking pixel will send the visit data directly to your Rockerbox account, via webhook URL. 

2. Rockerbox receives this visit event and verifies that this touchpoint can be attributed to a MNTN campaign. Rockerbox then includes this MNTN touchpoint in the user journey.
3. From there, Rockerbox will use the visit and impression data to then assign conversion and revenue credit to MNTN campaigns, based on the attribution settings applied to your Rockerbox reports.

MNTN advertisers see strong performance on Rockerbox: 

• 70% of advertisers saw CTV CPAs between 18 - 33% lower than their top spending acquisition channels (ex. Paid social, TV). 

• 18% lower CPA with MNTN CTV than traditional linear TV

Features

• Flexible Attribution Models: Assign credit where it’s due. Rockerbox supports first-touch, last-touch, even-weight, multi-touch, and custom attribution models — so you can measure MNTN’s impact however your team defines success.

• Cross-Channel Reporting: See MNTN’s performance in context. Rockerbox visualizes your CTV results alongside other channels — giving you a complete view of what’s working.
• Integrated Visit Reporting: MNTN sends Verified Visits™ to Rockerbox automatically, making attribution seamless and always up to date.