Why MNTN x Northbeam

MNTN’s integration with Northbeam empowers marketers to measure their CTV performance alongside all other channels using Northbeam’s trusted multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality measurement (coming soon!).

Say Hello to Northbeam

Overview

Northbeam is a marketing analytics platform that helps brands understand how every channel contributes to performance. MNTN’s integration sends CTV performance data directly into Northbeam, allowing marketers to measure, attribute, and optimize CTV alongside all other channels.

How it works:

1. Connect your MNTN account to Northbeam.
2. Automatically sync MNTN campaign data into your Northbeam dashboard.
3. Use Northbeam’s multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality measurement to track CTV’s impact across your marketing mix.
4. Make confident, data-driven investment decisions powered by unified insights.

Features

• Clicks + Deterministic Views: Leverage Northbeam’s next-generation multi-touch attribution (MTA) model. It builds on their Clicks-Only model by layering in verified impression & view data directly from participating ad platforms. With this technology, marketers finally get the full picture of how upper-funnel campaigns influence downstream purchases, and where to invest their next dollar for maximum impact.
• Unified Measurement: View MNTN CTV performance alongside all other channels in one platform.
• Advanced Attribution: Leverage Northbeam’s trusted MTA, MMM, and incrementality models (coming soon!) to quantify CTV’s impact.
• Actionable Insights: Identify how CTV drives conversions, supports other media, and grows your customer base.
• Smarter Optimization: Evaluate budget scenarios and forecast results for efficient cross-channel performance.

Vertical Expertise

Northbeam serves mid-market and enterprise brands across eCommerce, retail, and DTC, offering advanced analytics for marketers who use data to drive measurable growth.