Why MNTN x Haus

Haus is the market leader in incrementality testing working with Sonos, FanDuel, AG1, Intuit, Dr. Squatch and hundreds of other brands. The platform enables businesses to easily run statistically rigorous incrementality experiments to make better marketing budget decisions.

Set Up and Start Measuring

Overview

Haus enables brands of all sizes to leverage Enterprise-level statistical rigor and automation for incrementality experimentation. This enables brands to understand the true value of CTV campaigns based off impact to business KPI data

How it works:

1. Connect: Enable the Haus integration directly within MNTN’s Integrations Hub.
2. Run a Lift Test: Haus automatically analyzes your aggregate business data (like sales or conversions) — no user-level tracking required.
3. Review Results: Get a clear, third-party report showing the incremental lift driven by your MNTN campaigns.
4. Share Insights: Use transparent, trusted data to validate performance and guide optimization decisions.

Features

• GeoLift: geobased incrementality testing leveraging proprietary science to provide more reliable results 
• Causal Attribution: Day-to-day incrementality reporting to calibrate platform attribution with Haus incrementality results 
• Causal MMM: MMM powered by incrementality results first