Why MNTN x Google Analytics

Track performance where it matters. MNTN’s Verified Visits™ attribution is fully integrated into Google Analytics — so you can measure how your TV campaigns drive results, right alongside search, social, and more.

Say Hello to Google Analytics

Overview

Measure what matters — all in one dashboard.

MNTN’s integration with Google Analytics 4 (GA4) makes it easy to see CTV performance in the analytics tool you already trust. Using Google’s Measurement Protocol API, we send last-touch Verified Visits™ as session start events — giving you full visibility into cross-device behavior, no new platforms required.

Note: MNTN does not transmit conversion data to GA4. Attribution is handled based on your Google Analytics settings.

Features

• Measurement ID Detection: MNTN detects and maps your GA4 Measurement ID, so setup is simple and data flows correctly from the start.

• Last Touch Verified Visit Session Tracking: When someone sees your CTV ad and visits your site without clicking through another channel first, MNTN logs that visit as a session start in GA4 — keeping your last-touch attribution clean and clear.
• Cross-Device Attribution Alignment: Get the full picture of household-level behavior. Our integration supports MNTN’s cross-device last-touch model, so you can align CTV impact with every other marketing touchpoint