Why MNTN x Freshpaint

MNTN’s integration with Freshpaint lets healthcare brands run—and measure—high-performing, HIPAA-compliant CTV campaigns. Freshpaint captures behavioral data and handles attribution using pseudonymous IDs, ensuring no PHI is shared. De-identified conversions flow into MNTN’s reporting dashboard for clear attribution, smarter optimization, and total compliance—so you can advertise confidently, without compromising patient privacy.

Say Hello to Freshpaint

Overview

Until now, CTV has been mostly off the table for healthcare marketers. It seemed too hard to track, too risky to touch. Freshpaint changes that. With this integration, you can connect your MNTN campaigns to privacy-safe, first-party behavioral data inside Freshpaint. We match ad impressions to real actions, like bookings, checkouts, or sign-ups, without sending any personal health information to MNTN. Conversions show up directly in your MNTN reporting, so you can finally close the loop on campaign performance. And because Freshpaint handles the data, everything stays privacy-first from start to finish.

How it works:

1. Define Your Conversion Events Work with your Freshpaint team to define which onsite actions count as conversions, like bookings, sign-ups, or checkouts.
2. Connect the tools. Link your MNTN account inside Freshpaint—it takes just a few clicks.
3. Run your CTV campaigns. When someone views your ad, Freshpaint’s Impression Pixel captures an impression ID that’s matched to onsite activity.
4. Attribute conversions. Freshpaint matches that impression to onsite behavior using first-party signals—no PHI, and no sensitive identifiers leave your environment.
5. Send conversion data back. Freshpaint returns those de-identified conversions to MNTN, so they show up in your reports.
6. Track your results. See what’s working right inside MNTN—and optimize from there.

Features

• HIPAA-Compliant Infrastructure: Freshpaint replaces traditional trackers with privacy-safe, server-side data flows built for healthcare.
• PHI Protection by Default: We block IP addresses, device IDs, and any other identifiers that could expose patient data—by default.
• Privacy-Safe Attribution: We use pseudonymous IDs and first-party signals to match ad impressions to behavior, without ever tying that data back to a person.
• Clean Data Back to MNTN: Freshpaint sends only de-identified, privacy-safe conversion events back to MNTN. These events never include PHI, and attribution logic is handled inside Freshpaint before anything is sent.

Vertical Expertise

Healthcare