Why MNTN x CallRail

MNTN's integration with CallRail allows advertisers to see how their connected TV campaigns generate inbound calls and texts. The interactions are captured and attributed by CallRail, then seamlessly fed into MNTN’s reporting dashboard for clear attribution, smarter optimization, and more confident decision-making.

Say Hello to CallRail

Overview

The CallRail integration connects CTV campaigns directly to prospect actions, giving businesses that rely on phone and text leads a seamless way to capture and measure results.

How it works:

1. An advertiser launches a Performance TV campaign through MNTN using a CallRail phone number.
2. A viewer sees the ad and responds by calling or texting the business.
3. CallRail captures the interaction and ties it back to the MNTN campaign.
4. The call and text events are automatically passed into MNTN as offline conversions.
5. Advertisers can view these results in real-time within their MNTN dashboard, filter by event type, and analyze performance alongside online metrics.
6. With this clear attribution, advertisers can optimize messaging, validate results, and better understand what drives customer action.

Features

• Offline Attribution: Accurately attribute phone calls and texts to your MNTN Performance TV campaigns.

• Real-Time Reporting: View call and text activity in your MNTN dashboard alongside digital metrics for a unified performance view.

• Conversion Filtering: Filter conversions by type (call or text) and by source (CallRail) to evaluate what’s driving results.

• Comprehensive Insights: Combine online and offline performance data to gain a full picture of campaign impact.

• Seamless Setup: Activate the integration in under 30 minutes with minimal technical requirements.
• Custom Tracking: Choose specific numbers or campaigns to track for targeted performance insights.