Upstream

Company Overview

Upstream is a Milwaukee-based, Amazon-exclusive digital marketing agency that helps brands navigate and thrive in the Amazon marketplace. As a certified member of Amazon’s Service Provider Network (SPN), Upstream supports both Vendor Central and Seller Central clients through tailored services designed to enhance brand visibility, improve sales performance, and increase customer engagement.
Their approach is deeply rooted in understanding the intricacies of Amazon’s ecosystem. With a team of experienced strategists, creatives, and analysts, Upstream crafts purpose-driven narratives that align with client goals. Their services span the entire eCommerce journey—from planning and content creation to performance management and optimization.
For Seller Central businesses, Upstream offers strategic guidance and consulting for Fulfillment by Amazon (FBA). This includes proactive listing optimization, keyword strategy, and advertising campaigns. Vendor Central clients benefit from managed services that focus on content optimization, pricing strategy, and product visibility enhancements.
Content development plays a key role in Upstream’s offerings. They specialize in creating compelling basic and enhanced product content that boosts search rankings and connects with consumers. Their Amazon SEO services are backed by proprietary tools and expert knowledge, ensuring that products are easy to discover and well-positioned.In addition, Upstream designs and manages Amazon Brand Stores that reflect the client’s visual identity and marketing goals. These stores are strategically supported by Amazon Paid Search and Display Advertising to generate traffic and drive sales.
Advertising strategy is a strong suit for the agency. They build full-funnel ad campaigns that incorporate Google Ads and Google Analytics certifications to optimize performance and connect with the right audience. Their paid media strategies are designed to build brand equity and maximize return on investment.
Analytics is central to Upstream’s success. Their suite of dynamic analytics tools offers detailed insights into product performance, search behavior, market trends, and competitive positioning. This data-driven approach helps clients make informed decisions and adapt quickly to market changes.The agency also provides creative services including brand identity development, art direction, photography, and video production. These services help tell a cohesive brand story across all Amazon touchpoints.