Tad Ware

Company Overview

Tad Ware & Company (TW&C) is a Minneapolis-based strategic brand experience and content agency that has been delivering unconventional solutions since its founding in 1980. With a focus on both the business and human aspects of branding, TW&C aims to create meaningful connections that enhance the lives of clients and their customers.
The agency’s approach is rooted in three core principles: passion, perspective, and purpose. By combining creative intelligence, thoughtful content, and human sensibility, TW&C crafts brand experiences that are not only innovative but also resonate on a personal level. Their services encompass brand experience optimization, content development tailored for one-to-one marketing, and innovative strategies to navigate change and set brands up for future success.
TW&C’s portfolio showcases a diverse range of projects across various industries, including consumer goods, food, software technology, and medicine. Notable clients such as AT&T, Medtronic, Arctic Cat, Ecolab, Schwan’s, Hormel, and Kroger have benefited from the agency’s expertise in branding, content marketing, and digital strategy. Their work includes brand definition and design, market research, strategic planning, customer experience design, and the creation of compelling digital experiences.​
The agency’s team comprises senior-level talent dedicated to delivering high-quality, on-target solutions. They emphasize a people-first approach, understanding that thriving amid change requires thinking differently about business and branding. This philosophy extends to their internal culture, where empathy, honesty, and a commitment to work-life balance are paramount.​