Company Overview
NEWaukee is a Milwaukee-based brand engagement agency that specializes in captivating, connecting, and converting audiences through innovative strategies and experiences. Founded in 2009 by Angela Damiani and Jeremy Fojut, the agency has evolved from hosting bi-weekly social events into a full-service firm known for its creative and data-driven approach to audience engagement.
NEWaukee offers a comprehensive suite of services designed to help organizations build meaningful connections with their audiences. They start with the discovery phase, offering brand auditing, marketing data analysis, competitive research, strategic planning, and audience engagement workshops to help organizations identify untapped potential and develop strategies to convert audiences from brand curious to brand advocates.
The design phase includes crafting brand marketing strategies, media plans, brand identities, event designs, and brand installations that resonate with target audiences and foster emotional connections. In the deployment phase, NEWaukee executes creative brand activations, events, and programs, including event production, social media management, digital advertising, lifecycle marketing, website content creation, graphic design, photography, videography, and brand installations.
NEWaukee has collaborated with a diverse range of clients to create impactful experiences. For instance, they helped Harley-Davidson establish Milwaukee as a year-round destination for riders and worked with Discover Wauwatosa to position the city as a world-class destination for the arts. They also played a key role in generating grassroots advocacy for new concert venues for FPC Live, introduced Fiserv as a downtown stakeholder, fueled growth for Tsunami Express Car Wash, and introduced North Shore Bank’s “The Bank of You” to the next generation of young professionals and their families.
The agency’s approach is rooted in the concept of “social architecture”—the intentional design of environments that encourage desired social behaviors. By creating experiences that foster genuine connections, NEWaukee empowers individuals to shape their communities and build lasting relationships.
Founded Year
2009
Budget Required
$5,000+ , $150 - $199 / hr
Services Offered
No. of Employees
Under 49
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Reviews
Linda Martin
NEWaukee is a great group for all young professionals and anyone new to the Milwaukee area. NEWaukee really made a point to get to know me and make sure that I am comfortable with everything and everyone. This group is not only great for young professionals, but great for the City of Milwaukee as a whole. It breathes new life and culture into a rapidly changing city.
Mark Hall
There's no question about the impact this organization is having on the city. But it is not welcoming to new people who want to get involved. It also most definitely caters to the younger crowd. I would not recommend this group for anyone who doesn't have a friend on the "inside". You will be ignored at the events.
Mary Clark
Great group of innovative folks making MKE better for all.
