MKR

Company Overview

MKR is an independent, full-service marketing and advertising agency headquartered in the Midwest, with offices in Indianapolis, Indiana, and Milwaukee, Wisconsin. Established with a commitment to curiosity, leadership, and excellence, MKR focuses on uncovering audience truths to help clients succeed. Their philosophy centers on the belief that understanding the audience is paramount, encapsulated in their Audience First Approach (A1A), which emphasizes deep insights into target demographics to build authentic brand relationships.
The agency offers a comprehensive suite of services designed to address various aspects of marketing and advertising. Their strategic services involve thorough research, data analysis, and insight generation to define effective marketing directions. In the realm of creative and production, MKR transforms business challenges into compelling ideas that resonate with real-world audiences. Their media and social media services focus on understanding and reaching target audiences effectively, ensuring that marketing efforts are both focused and amplified. Additionally, MKR provides marketing technology solutions, utilizing data analytics and automation to help marketers make informed decisions and work more efficiently.
MKR’s culture is rooted in putting people first, fostering an environment that encourages employees to bring their full selves to work. This commitment is evident in their policies, benefits, and the inclusive culture they’ve cultivated. The agency’s dedication to its team has earned it recognition as one of the Best Places to Work in Indiana.
The leadership at MKR brings a wealth of experience and insight to the agency. Chris Mortenson, the Chief Executive Officer, has over 30 years of experience with leading brands like Oscar Mayer, ConAgra, and American Greetings. His hands-on management style and deep understanding of consumer behavior contribute significantly to client success.
MKR has collaborated with a diverse range of clients across various industries, including healthcare, consumer packaged goods, aviation, and entertainment. Notable clients include Aurora Healthcare, Anheuser-Busch’s Michelob Golden Light, Republic Airways, and the Indianapolis Ballet. Their work often involves restructuring and integrating social media advertising to emphasize personalized approaches, as seen in their campaign for Aurora Healthcare.
The agency is also recognized for its commitment to social responsibility and leadership in areas of social concern. Peter Kim, MKR’s President and Chief Creative Officer, received the Silver Medal Award from the American Advertising Federation Indianapolis for his creative excellence and responsibility in social issues. Under his leadership, MKR has engaged in initiatives that promote diversity, equity, and inclusion within the advertising industry.