Company Overview
Granular Marketing is a specialized digital marketing agency based in Milwaukee, Wisconsin, that focuses on pay-per-click (PPC) advertising and performance-driven digital strategies. Established in 2014 by seasoned professionals with backgrounds in both corporate and agency settings, the company has managed over $250 million in digital ad spend. The agency is known for employing senior-level experts—each with significant hands-on experience—to deliver high-level results without relying on junior staff or interns.
Their services are designed to meet a wide variety of business needs, including paid search (PPC) management for Google and Microsoft Ads. These services are aimed at driving efficiency and ROI through carefully managed campaigns. Granular also excels in shopping ads and feed management, optimizing Google Shopping feeds and bidding strategies for maximum eCommerce impact.
Paid social ad management is another key offering, with the agency creating and optimizing campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok. These campaigns are tailored to generate leads and drive sales. In addition, the firm handles programmatic advertising, using data-driven strategies to place display ads and connected TV (CTV) content in front of targeted audiences.
Their Amazon Ads management includes both first-party (1P) and third-party (3P) advertising, using Sponsored Products, Sponsored Display Ads, and DSP campaigns to improve visibility and sales performance. Granular also provides expert analytics and measurement solutions, including GA4 setup, GTM configuration, and real-time dashboard creation to ensure robust tracking and insights.
Furthermore, the agency offers conversion rate optimization (CRO) services to increase website effectiveness through A/B testing and multivariate analysis. All efforts are backed by a commitment to transparency—clients receive full access to accounts and detailed reporting to understand campaign performance.
As a Google Premier Partner—a distinction held by only the top 3% of agencies—Granular has access to exclusive features and testing programs, keeping them at the cutting edge of digital marketing. Their client base spans eCommerce, B2B, B2C, and lead generation industries. Every client account is managed by a dedicated senior manager, ensuring strategic alignment and consistent communication.
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Reviews
Abigail Martin
Been working with the Granular team for about 4 years. It's been a great experience. The team brings expertise and professionalism and delivers great results. Best of all, they're good people who are easy to work with. Highly recommend.
Mark Rodriguez
We have been working with Granular for years and overall have really great performance. Early last year we had a bit of a hiccup with PMax performance, but Jeannot and his team are on the case. Since then we have seen good progress and are optimistic about keeping that trend moving up.
Joseph Lee
Granular takes tremendous pride in staying abreast of digital trends, serving their clients' needs to grow true business outcomes, and has a human-first approach to partnership. This all trickles down from the strong leadership and focus on quality from Steve and Jordon.